Building advanced B2B workflows that drive revenue
Stop routing leads by hand and build workflows that do the heavy lifting for you.
If you are still manually managing leads, untangling disjointed data, and tracking follow-ups, your margins are actively leaking.
Once you know exactly who you want to target, the next-step is how to automate that journey. Start taking your core channels – like email, SMS, and social – and plugging them together so they actually talk to each other.
We brought in Shopware and Netformic to show you how to set up B2B campaigns that run themselves, while staying relevant and unforgettable. We’ll dive straight into the workflow logic and backend setup you need to shorten the sales cycle and buy back your time.
What you’ll learn:
- How to use flow builders, AI copilots, and dynamic rules to automatically manage complex buyer journeys.
- When to set up cross-channel workflows that react to real-time data signals and buyer behavior.
- A breakdown of how a solid automation foundation eliminates costly manual labor and speeds up sales cycles.
Watch now to lay the foundation for a marketing machine that works while you focus on the big picture.
One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.
