How to beat your competitors with data you already have
Using marketing benchmarks to guide strategy, win buy-in, and prove your impact
Marketing moves fast, and there’s a lot of conflicting advice out there. Whether it’s claims that TikTok has ruined attention spans, email marketing is dead, or that AI overviews are killing search, knowing where to focus and what to believe can feel impossible. What you need is real data, from marketers like you, to find out what’s working and where to go next.
We’ve pulled performance data on key marketing channels, including email, SMS, MMS, and WhatsApp. The numbers highlight what to aim for, the warning signs to be aware of, and what the year-on-year shifts reveal about the future of marketing.
In this short video, Natasha — seasoned email marketer and author of this year’s Global benchmark report — breaks down what the data means for your strategy and how to react.
She also explains how you can use benchmark data to support your own growth as a marketer. Marketing can be tough, and having solid data behind you makes it much easier to show what’s working, justify your decisions, and get the recognition your work deserves.
You’ll learn:
- What this year’s numbers reveal about email, SMS, and WhatsApp, and where things are headed
- How to adapt your strategy with these numbers in mind
- The one tactic you probably think you don’t have time for, and why it’ll make your life easier
- How to use benchmarks to gather support from colleagues in your wider organization
- How these numbers can be the key to justifying more headcount, promotions, pay rises, and more
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