Is your marketing team set up for creative brand building?
The creative structure crisis – and how to fix it
Brand building has changed — and marketing teams need to keep up. Today, brands grow through lots of smaller, channel-specific moments, often delivered in real time. The old way of planning one big campaign and controlling every detail, doesn’t work for audiences that are constantly online, expecting multi-content formats, and two-way conversations, across multiple channels.
In this session brand strategy expert, Eugene Healey, breaks down what that means for your team, including:
- How brand-building has changed
- How to move faster with confidence
- How to ensure leadership teams are aligned with an agile approach
- How to build a brand that keeps up with the world around it
For tips on how to build a brand effectively in 2025 and beyond, watch this webinar on-demand.
About Eugene:
Eugene’s work work spans boardrooms and lecture theatres – consulting for global brands like Google, Spotify, Red Bull and FEELD, delivering keynotes at major industry conferences including Snap Forward and TikTok Newfronts, and formerly lecturing at the University of Melbourne’s postgraduate Business School.
He has been included on SXSW’s 33 Visionary Thinkers for 2026, and his thinking has been featured in The Guardian, Financial Times, Vogue Business, Dazed Magazine and Dieline.
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