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Charity marketing after the UK data reform

Helping you put your data to better use

Two volunteers in blue shirts giving a high five

Catch up on our half-day event exploring the recent UK Data (Use & Access) Act 2025, and how the new ‘soft opt-in’ legislation can open doors for charity marketing – helping you reach more supporters while maintaining trust and relevance.

Watch this video to hear directly from Dotdigital customers, Dementia UK and Pancreatic Cancer UK, on how they’re using smarter marketing tactics to stay visible and connect with supporters.

You’ll learn:

What the new data reform means for you and your organization
Personalization, automation, and segmentation strategies that deliver effective engagement at scale
What marketing channels your supporters are actually using, from email to SMS, WhatsApp and beyond

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