Smarter segmentation and higher yield for donor insights and dynamic campaigns

Send the right story to the right person, every time

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Segmentation is the difference between campaigns that land and emails that disappear into your donor’s inbox abyss.

Drive engagement and ROI all year-long with the data you already have by building strong constituent segments. Even if you’re just starting out or looking to refine your strategy, this webinar will help you connect with the right people at the right time.

What we cover:

Applying best practices to your CRM data to build the right audiences.
How to trigger campaigns with data like average donation, interests, or LYBUNT/SYBUNT status.
Communication preferences to protect your reputation across channels.

This session is a part of our nonprofit video series with the CRM experts at StratusLIVE, designed to help marketing and fundraising pros use data and automation to build smarter campaigns and drive real results.

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One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

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