Dotlive Americas: Gamification marketing isn’t all fun and games

Step into the world of gamification marketing and unlock the secrets of boosting engagement, capturing valuable customer preferences, and driving revenue – all while creating enjoyable experiences for your customers.

During this interactive session we delve into the fascinating world of gamified marketing campaigns with a presentation from Dotdigital’s Marketing Strategist, Brianna Martinez, followed by a fireside chat with preezie’s Co-Founder, Quoc Nguyen.

Here are some essential highlights:

• Finding a balance between data collection and the user experience is key, you don’t want to overwhelm your customers with emails requesting information.
• Gamified content can create a positive association with your brand. When customers play to win, they’re more likely to remember your brand and engage again.
• As Google and Apple regulatory changes reshape the data landscape, harnessing zero-party data is becoming essential, and can be your ultimate tool to power personalization.

Watch the video today.