How to use segmentation to supercharge your marketing campaigns

Segmenting your data plays an important role in defining and understanding your target audiences. It allows you to identify the right customers for your products and services, keeping your marketing relevant and effective.

In this dotlive our marketing experts guide you through the top segmenting tactics B2B and B2C marketers should be using. These tactics will help keep you ahead of your competitors and return a higher ROI as you drive conversions with targeted marketing.

We take a look into the following:

• Basic segmentation practices
• How to pick the right segmentation strategy
• The advantages of using RFM modelling
• The benefits of implementing lead scoring

With plenty of examples too, join dotdigital’s marketing experts, Dan Griffin and Mark Lew alongside guest Ariel Mordetsky from Kadro as they discuss quick-and-easy methods you can adopt and implement straight away.