Watch video

Gen Z: How to win the next generation’s loyalty

Understanding your future customers is key to winning their hearts and wallets

As Gen Z grows up, so does their buying power – with $450bn in their pockets and their age range making up 32% of the global population, it’s crucial that brands cater to Gen Zers.

Tune in as our experts dive deep into what makes the next generation tick, and how brands can win the loyalty of this fickle generation.

We discuss:

What Gen Z’s distrust in brands means for your strategy
How to align your brand with Gen Z’s values
Tactics for winning over the most discerning audience yet
Examples from brands that are winning with the young market

Secure the loyalty of your future customers – watch on demand today.

First name(Required)

Last name(Required)

Business email(Required)

Company name(Required)

Country(Required)

Comments

This field is for validation purposes and should be left unchanged.

We’ll use the email address that you provide us to send you the resource you requested. Your personal details will always be treated with care in accordance with our Privacy Policy.

Dotdigital may contact you further & send you additional content where we have a legitimate interest to do so, which you will be able to unsubscribe from at any time.
Please note that we gather data around email opens & clicks using standard technologies including clear gifs to help us monitor and improve our emails communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Instant platform demo

See why Dotdigital is the ultimate platform for designing unforgettable CX

Watch a platform tour