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The Total Economic Impact™ of Dotdigital

A lot of brands make big claims about driving revenue and guaranteeing growth – but can they back it up? As a marketer you know you need to invest in marketing technology that truly delivers value. That’s why we’ve convened industry experts to examine and discuss the changing needs of marketers today.

Watch to hear from Shar VanBoskirk, Vice President & Principal Analyst at Forrester, as she uncovers the realities of changing consumer behavior and what it means for marketing automation.

Sanny Mok, Senior Consultant at Forrester, walks through what Forrester uncovered in the study that resulted in: The Total Economic Impact™ of Dotdigital.

James Singleton, Head of Sales at Dotdigital, hosts and brings added insight to the opportunities for growth, uplift and data visibility when adding our customer engagement platform to your marketing stack.

Key takeaways

  • The state of marketing automation in a customer-led world
  • What businesses have to worry about in 2022 and 2023
  • What consumer behavior changes we’re seeing
  • The study results from The Total Economic Impact™ of Dotdigital
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