Responsible marketing: Key to customer-centric commerce

Social responsibility and ethics have earned their place on the marketing agenda. They’re fast becoming consumers’ top consideration when looking into a new brand to shop with. As expectations rise, brands need to be open and honest with today’s savvy shoppers.

Responsible marketing is now vital for modern brands looking to retain customers, increase lifetime value, and create unforgettable brand recognition. Watch Aparna Gray, Head of Marketing, APAC, Dotdigital as she explains what responsible marketing is and how you can offer your customers value in return for their personal data.

This webinar was recorded as part of BigCommerce ecommerce 360 Summit held in February 2022.