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Dotlive: Testing masterclass

Taking you from ‘coincidence’ to ‘confidence’

Testing is already part of almost everything marketers do. Subject lines, landing pages, CTAs, layouts, headlines…

This workshop is your chance to polish up your testing skills, learn what’s working for other teams and leave feeling inspired, armed with ideas you can apply directly to your own work. You will be in a room with other marketers sharing real challenges and wins.

What you’ll learn:

The different types of testing and when to use them, including A/B testing and multi-armed bandit approaches
The impact of testing on SEO and how to test without hurting performance
How to measure success and know when a test is meaningful

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