Dotdigital presents: The journey to better segmentation

You’ve got the data, now what?

Some of us have too much data and others don’t have enough, but one thing we can all agree on is they need actionable insights to make data-driven marketing decisions. No longer can we operate with a “one-size-fits-all” approach but rather we need to truly understand our customer base and develop clear, strategic methods to reaching our audiences.

Join our Senior trainer, David Pyle, as he shows you how to transform your data into powerful segments, so you can get the right message to the right person, every time.

During this webinar, you’ll be shown how to:

• Create intelligent segments easily using our segment builder
• Boost conversions by sending the right content to the right person
• Segment by behavior, order history, CRM data, and more
• Use segments to target customers beyond email