Dotdigital blog

Announcing new integration with Shopify Flow

There’s not a single minute to spare for marketers – especially this time of year. When we talk to our customers about their main obstacles, there’s one challenge comes up...

There’s not a single minute to spare for marketers – especially this time of year. When we talk to our customers about their main obstacles, there’s one challenge comes up time and time again – time!

What if you could get some of your precious hours back? What if you could take full control of the data held in your ecommerce platform and automate some of the tedious tasks you need to perform on a regular basis in order to be successful? What if you could automate these recipes in order to run your ecommerce and marketing platform better together and on autopilot? 

Have I got your attention? Keep on reading.

What is Shopify Flow?

Shopify Flow is the ecommerce automation tool from Shopify available to all Shopify Plus merchants. Flow was designed to let you easily automate and offload manual tasks and business processes within your ecommerce store. As a merchant, you can quickly devise three-step workflows by selecting a‘trigger’(something happening in your store), applying‘conditions’ and eventually automating‘actions’.

For example, this can be: Tag a customer as VIP as soon as they spend at least $100.

Dotdigital’s connector for Shopify Flow

Not only does Shopify Flow allow you to react and run actions happening within your store, but you can also extend its native automation functionalities with actions and triggers that are built by Shopify apps you use every day to run your business. These extensions are called Shopify Flow Connectors. You don’t need to set up anything in addition to your existing plug-and-play apps. As soon as a tech you use creates a connector, it will appear automatically in Shopify Flow, ready for you to use. 

We’re delighted to announce our first Shopify Flow action available to all Dotdigital for Shopify users: Add to marketing program.

More than just an action, it is a way to build bridges between your ecommerce automation and your marketing automation systems. 

Every business process created in Shopify can be used as an entry point to a relevant Dotdigital program, ready to trigger a chain of marketing actions such as sending an email, triggered SMS, push notification, Facebook messenger, etc. In turn, this means you can better segment your customers, reward your most valuable segments or engage with them through an entirely different channel like Google Ads, Facebook or Instagram. 

Additionally, our AI-powered product recommendation builder and our unique coupon code feature can also be used to drive more revenue back to your store, right from an automation program.

“Dotdigital’s new connector provides endless possibilities to automate engaging customer experiences. With their omnichannel approach to marketing programs, brands can now create targeted, relevant experiences based on behavior from any other app or solution that works with Flow.”

Anthony Kentris, Product Marketing Manager at Shopify Plus

Unlocking engaging marketing programs

So what exactly does the Dotdigital’s connector for Flow allow you to build? You can use it as the glue between your Shopify store, Dotdigital, and any other Plus apps that work with Flow. The possibilities are nearendless. Not to mention, having two of your most important tools talk to each other can only bode for bigger, better things – in line with both marketing and commercial objectives. Here are a handful of examples that are likely to help you save tons of time – what’s more, you can download these as flow templates and import them into your store:

  • When a customer places a second order, send a coupon code via their preferred channel (SMS, email or Facebook Messenger) (⬇️ download template)
  • When a large refund is requested, enroll the customer onto a win-back program (⬇️ download template)
  • After an order has been fulfilled, send a personalized triggered email with the tracking info

Now, let’s layer other Flow Connectors you may already be working with on top:

  • Customer birthday is in seven days on Loyalty lion, set a trigger to send a birthday coupon code via push notification in Dotdigital  (⬇️ download template)
  • Enroll customers onto a Dotdigital “VIP program” after Persosa serves them a personalized on-site experience 
  • A 1* review is submitted on, send contact to customer-care program(⬇️ download template
  • When a pre-order is created via Pre-order, enroll the
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