April 2025 social media calendar
This month is packed with exciting events and awareness days that can help you engage with your audience in meaningful and creative ways. From celebrating Easter to celebrating Earth Day there’s so much to engage with. Let’s dive into the key dates and hashtags to keep your social media content fresh and relevant throughout April.
Important social media calendar dates in April
Stress Awareness Month
National Poetry Month
April hashtag calendar
April 1 – April Fools Day #AprilFools
April 2 – World Autism Awareness Day #AutismAcceptance
April 3 – Find a Rainbow Day #FindARainbowDay
April 3 – World Party Day #PartyDay
April 4 – Walk To Work Day #WalkToWorkDay
April 7 – World Health Day #LetsTalk
April 9 – Unicorn Day #UnicornDay
April 10 – Siblings Day #SiblingsDay
April 11 – National Pet Day #PetDay
April 15 – World Art Day #WASD2025
April 16 – Wear Your Pajamas to Work Day #PJDay
April 17 – Get To Know Your Customers Day #Customers
April 17 – National High-Five Day #NH5D
April 18 – Good Friday #GoodFriday
April 20 – National Lookalike Day #NationalLookalikeDay
April 20 – Easter Sunday #HappyEaster
April 21 – World Creativity and Innovation Day #Innovate
April 21 – Easter Monday #HappyEaster
April 22 – Earth Day #EarthDay2025
April 24 – Pigs in a Blanket Day #PigsInBlanketsDay
April 24 – Take Our Daughters & Sons to Work Day #COUNTONME
April 25 – World Malaria Day #EndMalariaForGood
April 28 – National Superhero Day #SuperheroDay
April 29 – International Dance Day #InternationalDanceDay
April 30 – Adopt a Shelter Pet Day #AdoptAShelterPetDay
April 1 – April Fools Day
Kick off April with some lighthearted fun. April Fools’ Day is a perfect opportunity to share humorous content, run playful pranks that align with your brand, or engage your audience with a funny question or poll.
Boohoo uses a playful April Fools’ approach to draw attention to a real discount. This tactic effectively combines engagement with genuine value.
4moms acknowledges the day while highlighting a product launch, using the context to stand out. Think about how you might use a holiday to frame your own announcements or offers.
ALOHA employs humor to contrast with competitors and emphasize brand values. Ask yourself how you can use a holiday to emphasize your brand’s unique selling points.
Benefit Cosmetics connects the April Fools’ theme to its product line, providing customer value. Think creatively about how your product or service can tie into the themes of the day.
April 2 – World Autism Awareness Day
Use your platform to promote understanding and acceptance of autism. Share informative content, highlight stories from autistic individuals, or partner with autism awareness organizations. Create campaigns that educate your audience about autism, provide resources, and support initiatives that benefit the neurodiverse community.
April 11 – National Pet Day
National Pet Day is a guaranteed way to boost engagement. Encourage your followers to share pictures of their pets, hold a pet photo contest, or share heartwarming pet stories. You can use the universal love for pets by creating interactive and shareable content.
Consider partnering with animal shelters or pet-related businesses to enhance your campaigns and demonstrate your brand’s commitment to animal welfare. You might also offer special promotions or giveaways to increase engagement and drive sales.
Trussell UK effectively uses user-generated content by encouraging pet owners to share photos of their pets. User-generated content is authentic and cost-effective, and it fosters a sense of community. Think about how you can use user-generated content to build community and engagement.
April 20 – Easter
Easter is a major holiday for many people, making it a great time to share themed greetings, festive content, or relevant promotions if applicable to your business. Create campaigns that resonate with themes of spring, renewal, and celebration.
Consider hosting virtual events, developing Easter-themed products, or running special promotions to attract and engage your audience. Collaborating with influencers can help you reach a wider audience and enhance the festive spirit.
Spreadshirt’s Easter email pairs a fun design with a clear discount. This combination is effective for driving holiday sales.
Meri Meri’s social media campaign focuses on the visual and celebratory aspects of Easter. Visual content is key for holidays like Easter. Focus on creating eye-catching images and videos that capture the spirit of the holiday.
Marley Spoon, a meal kit service, highlights Easter-themed recipes or meal ideas. This is a relevant and practical approach. Consider how your product or service can be adapted or featured in a way that aligns with the holiday’s traditions or needs.
Sanrio, known for its cute characters, uses its characters in Easter-themed posts. This is a good example of using brand assets to celebrate a holiday.
JD Williams combines a free gift with Easter-themed hosting ideas in this email. This strategy effectively blends a compelling incentive with relevant seasonal content, making it a genius touch to drive engagement and sales.
We love how Judith Bright highlights “Easter elegance” with their Pearl Collection in this MMS. This specific product focus, paired with a visual, is a genius touch to capture attention and drive sales for the holiday.
Little Treasures Baby Boutique showcases Easter-themed baby clothes, targeting a specific segment. Remember to tailor your campaigns to specific audience segments for maximum impact.
And if you’re looking for fresh ideas to make your Easter marketing campaign stand out? Check out our blog post for Easter inspiration that will improve your next campaign.
April 22 – Earth Day
Earth Day is significant for raising environmental awareness. Share your company’s sustainability efforts, promote eco-friendly practices, and provide informative content about environmental issues and solutions.
Create campaigns that educate your audience about green practices, showcase your eco-friendly products, and encourage participation in environmental initiatives. Using the hashtag #EarthDay2025 can help you join the global conversation and increase your campaign’s visibility.
Mario Badescu uses Earth Day to offer a free gift with purchase. This relevant incentive is a genius touch to engage customers and drive sales during the holiday.
Good Habit emphasizes clean beauty and minimal environmental impact in their Earth Day email. This clear messaging, coupled with a direct call to “shop now,” is a genius touch to engage eco-conscious consumers and drive sales.
ABC Carpet & Home highlights “quality + long lasting pieces” for Earth Day. This focus on durable, purposeful products is a genius touch to resonate with environmentally conscious customers.
We love how Glow Recipe backs up its campaign with hard facts and figures. Teaming that with a special offer on its refill pods is a genius touch to engage and convert.
To attract eco-conscious consumers, Primary effectively combines its “One Tee, One Tree” sustainability pledge with appealing family-matching apparel for Earth Day.
April 29 – International Dance Day
April 29 is International Dance Day. Use this occasion to showcase the vibrant and diverse world of dance by sharing videos, stories, or even hosting a virtual dance-along. Use the hashtag #InternationalDanceDay to connect with a global community of dancers and enthusiasts, and inspire your followers to get moving.
We love how Elephant Stock taps into International Dance Day with a compelling flash sale. This time-sensitive offer is a genius touch to drive engagement and boost sales during a niche celebration.
April subject line ideas
Crafting compelling subject lines is essential for capturing your audience’s attention and driving email engagement. To help you create standout subject lines, we’ve analyzed top-performing email campaigns from last April.
Key trends from last year
We found that emails with subject lines regarding reminders, feedback, and events saw the highest engagement rates in April.
Here are some specific examples:
Reminders: “Don’t forget [action item]”
Event information: “You’re invited to our event: details inside”
Feedback: “We want your thoughts on [topic]”
Updates: “Important update: [subject of update]”
Invitations: “Join us for a celebration: [event name]”
April inspired subject line ideas
Using these insights, here are some April-themed subject line ideas to inspire your campaigns:
April Fools’ Day: 😉 Don’t be fooled. Real deals inside
Siblings Day: ❤️ Join our siblings day celebration
Walk To Work Day: 🚶♂️Step into savings
National Pet Day: 🐾 Pet day reminder: treat your furry friend
World Art Day: 🎨 Art day invitation: creative details inside
Get To Know Your Customers Day: 😊 We want your thoughts and feedback
National High-Five Day: ✋High-five for great deals
Earth Day: 🌎 Go green with us
International Dance Day: 💃 Dance class invitation
Adopt a Shelter Pet Day: 🐶 Find your new best friend
While the ideas provided can be a starting point, it’s important to customize them to match your distinct brand voice. Feel free to try out emojis, playful language, or a sense of urgency to capture attention.
For an added creative spark, you can also use AI-powered generative tools like WinstonAI to brainstorm new ideas, adjust the tone, or refine the length of your subject lines.
Spark engagement with your April marketing campaigns
April is a month full of opportunities to engage your audience and enhance your marketing efforts. By incorporating key dates and creative ideas into your social media strategy, you can drive engagement, increase brand awareness, and build meaningful connections with your followers.
Be sure to plan your content in advance, use eye-catching visuals, and use relevant hashtags to maximize your reach. Additionally, track your social media performance and analyze the results to continuously improve your strategy. With some creativity and careful planning, you can make this April your most successful month yet.
