Automation

Econsultancy recently reported that 73% of shopping carts are ‘left to become idle’. As a result, online retailers that don’t target these ‘could be’ customers really are missing out on...

Research has shown that companies that invest in lifecycle email marketing reap up to 9 times more value from their campaigns than businesses that don’t. If you’re not yet familiar...

Did you know that welcome emails are said to generate up to ten times more revenue than any subsequent emails you send to the same recipients? Why are welcome emails...