Blog > Topic: Automation Page 4
Topic

Automation

Marketing automation refers to the software that automates your marketing activity, especially your marketing communication channels. From email marketing to retargeting ads and SMS marketing, marketing automation software streamlines workflows, helping you work more efficiently. 
At Dotdigital, we consider ourselves to be marketing automation experts. Learn how marketing automation tools can help you maximize your marketing results. 
  • Automation

    Humanize your marketing with automation

    We’re always looking for ways of alleviating the stress (and - let’s be honest here - occasional boredom!) of repetitive tasks, whilst effectively marketing to our customers and prospects across multiple channels. But one of the main concerns about marketing automation is losing that all-important human touch. The truth is, however, that marketing automation can be as humanized as you allow it to be – you just have to put some thought into it.

    Read more
  • Automation

    7 Steps to Make Customer Re-engagement a Whole Lot Easier

    Our Product Manager, Stoo Gill, explains how using another small feature addition from the dotMailer platform, you could add a helluva punch to your email marketing program. Introducing ‘Last Open Date’...

    Read more
  • Automation

    7 Examples of Abandoned Basket Recovery Emails

    Econsultancy recently reported that 73% of shopping carts are ‘left to become idle’. As a result, online retailers that don’t target these ‘could be’ customers really are missing out on...

    Read more
  • Automation

    Lifecycle messaging 101

    Research has shown that companies that invest in lifecycle email marketing reap up to 9 times more value from their campaigns than businesses that don’t. If you’re not yet familiar...

    Read more
  • Automation

    Welcome Emails: Strike While the Iron’s Hot

    Did you know that welcome emails are said to generate up to ten times more revenue than any subsequent emails you send to the same recipients? Why are welcome emails...

    Read more