Blog > Topic: Automation Page 4
Topic

Automation

Marketing automation refers to the software that automates your marketing activity, especially your marketing communication channels. From email marketing to retargeting ads and SMS marketing, marketing automation software streamlines workflows, helping you work more efficiently. 
At Dotdigital, we consider ourselves to be marketing automation experts. Learn how marketing automation tools can help you maximize your marketing results. 
  • Automation

    Lifecycle messaging 101

    Research has shown that companies that invest in lifecycle email marketing reap up to 9 times more value from their campaigns than businesses that don’t. If you’re not yet familiar...

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  • Automation

    Welcome Emails: Strike While the Iron’s Hot

    Did you know that welcome emails are said to generate up to ten times more revenue than any subsequent emails you send to the same recipients? Why are welcome emails...

    Read more
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