Automation
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Automation
Humanize your marketing with automation
We’re always looking for ways of alleviating the stress (and - let’s be honest here - occasional boredom!) of repetitive tasks, whilst effectively marketing to our customers and prospects across multiple channels. But one of the main concerns about marketing automation is losing that all-important human touch. The truth is, however, that marketing automation can be as humanized as you allow it to be – you just have to put some thought into it.
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Automation
7 Steps to Make Customer Re-engagement a Whole Lot Easier
Our Product Manager, Stoo Gill, explains how using another small feature addition from the dotMailer platform, you could add a helluva punch to your email marketing program. Introducing ‘Last Open Date’...
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Automation
7 Examples of Abandoned Basket Recovery Emails
Econsultancy recently reported that 73% of shopping carts are ‘left to become idle’. As a result, online retailers that don’t target these ‘could be’ customers really are missing out on...
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Automation
Lifecycle messaging 101
Research has shown that companies that invest in lifecycle email marketing reap up to 9 times more value from their campaigns than businesses that don’t. If you’re not yet familiar...
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Automation
Welcome Emails: Strike While the Iron’s Hot
Did you know that welcome emails are said to generate up to ten times more revenue than any subsequent emails you send to the same recipients? Why are welcome emails...