Marketing challenges

Welcome Emails: Strike While the Iron’s Hot

Did you know that welcome emails are said to generate up to ten times more revenue than any subsequent emails you send to the same recipients?

Why are welcome emails so powerful?

Well, your new subscriber has just signed up to hear from you on a regular basis which means they probably  feel a lot of love toward your business at the time of the opt in; either they like what you’re saying, or they like what you’re selling.

These new subscribers are probably also expecting to receive an email or two from you confirming their request so your ‘welcome email’ is likely to be welcomed and expected when it lands in their inbox.

For maximum impact, you should use your welcome email to share your best content, special offers and deals in an effort to reassure these new subscribers that their choice to sign up to regular emails from yourself was a great one.

Tips For Welcome Email Success:

Act Quickly

Make sure that you contact your new subscribers promptly.

Even if your correspondence is sent just 5 minutes after the sign up, you should still remind them how it is you have come to have access to their email address and also let them know how they can unsubscribe from your mailing list should they wish to do so.

Say Thanks

Thank your subscriber for opting in and perhaps offer them a welcome discount, trial or deal.

Let Them Choose

Use a questionnaire or survey tool like dotdigital’s to ask your recipient what they want to read from you and when.

The more options you give your new subscribers in terms of content type and email frequency, the more likely they are to want to continue receiving your correspondence.

Have Fun

Your welcome email is your chance to shine and to show off a bit of your business’ personality – have fun with it. Remember, you don’t get a second chance to make a first impression.

Get Creative

‘Welcome’ is not the most imaginative of subject lines and it doesn’t really give the recipient a real reason to open your correspondence. Get a bit more creative.

That’s it for the basics. Let me know if you have any comments, tips or ideas. We love comments and we read them all!

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