Automation

A couple of weeks ago, I wrote a blog on how to choose the right marketing automation solution for your business. So let’s assume for the purpose of this follow up blog (and humor me here!) that this is where you are: you’ve trawled through your options; selected and met your shortlisted suppliers; made the decision; selected your perfect partner.

We’re always looking for ways of alleviating the stress (and - let’s be honest here - occasional boredom!) of repetitive tasks, whilst effectively marketing to our customers and prospects across multiple channels. But one of the main concerns about marketing automation is losing that all-important human touch. The truth is, however, that marketing automation can be as humanized as you allow it to be – you just have to put some thought into it.

Our Product Manager, Stoo Gill, explains how using another small feature addition from the dotMailer platform, you could add a helluva punch to your email marketing program. Introducing ‘Last Open Date’...

Econsultancy recently reported that 73% of shopping carts are ‘left to become idle’. As a result, online retailers that don’t target these ‘could be’ customers really are missing out on...

Research has shown that companies that invest in lifecycle email marketing reap up to 9 times more value from their campaigns than businesses that don’t. If you’re not yet familiar...

Did you know that welcome emails are said to generate up to ten times more revenue than any subsequent emails you send to the same recipients? Why are welcome emails...