Customer data
Customer data is a hot topic for marketers. Your customer data holds the key to marketing success. It will give your marketing strategy direction rooted in data, but for it to do that you need the tools to tap into your customer data insights.
Dotdigital’s powerful customer data analytics will help you turn insight into actions. We’re here to answer all your customer data questions, from diving into customer data platforms to single customer view.
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Customer data
GDPR – 12 months to go, 12 things to think about (Part 4 of 4)
There are now less than eleven months to go before the implementation of GDPR, so here are the final three of the twelve things you should be thinking about.
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Customer data
Why purchased lists are a big no-no
Out of all the issues that come across the Dotdigital Anti-Abuse and Compliance Team’s desk, there is one which continues to surprise me: black-listings due to the use of a purchased email list.
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Customer data
GDPR – 12 months to go, 12 things to think about (Part 3 of 4)
With less than a year to go to be ready for GDPR, here are three more of the twelve things you ought to be thinking about.
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Customer data
GDPR – 12 months to go, 12 things to think about (Part 2 of 4)
With less than a year to go to be ready for GDPR, here are three more of the 12 things you might want to be thinking about.
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Customer data
GDPR – 12 months to go, 12 things to think about (Part 1 of 4)
GDPR 2018 WILL affect your business - but you can easily stay ahead of the curve by preparing early
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Customer data
Tools and tips for data best practice
The GDPR is just around the corner. Now is the time to put these tools and tips in place to get your database clean and ensure it stays that way.
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Customer data
The GDPR and what it means for email marketers
Back in January 2012, the European Commission put forward its EU Data Protection Reform to make the continent fit for the digital age.
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Customer data
3 ways a CRM integration can empower your B2B ecommerce marketing
B2B online retail sales will hit $12 trillion in sales by 2020 (Frost & Sullivan), an astonishing compound annual growth of 8% since 2012. It logically follows that there’s a buzz surrounding B2B ecommerce right now.
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Customer data
7 things that you forgot CRM did
Re-introducing Karl Stone to the blog, one of our Senior CRM-Email Marketing Consultants – to give a bit of love to the much maligned CRM system. It may have been...
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Customer data
Free Wifi As A Data Capture Tactic
Although size doesn’t always matter, with regards to your email list, bigger can often mean better. Of course, this is only the case if the quality of your data isn’t compromised in your quest...