Customer data

The recency, frequency, and monetary (RFM) persona model has been a useful tool for retailers and merchants for a while now...

Zsuzsa is co-founder and CMO at Antavo, the leading customer loyalty technology partner of Dotdigital, specialized in helping fashion and retail brands in Europe. They provide technology and strategy to...

Discover how popups will help you collect even more subscribers next year.

Is bought data worth the investment?

There are now less than eleven months to go before the implementation of GDPR, so here are the final three of the twelve things you should be thinking about.

Out of all the issues that come across the Dotdigital Anti-Abuse and Compliance Team’s desk, there is one which continues to surprise me: black-listings due to the use of a purchased email list.

With less than a year to go to be ready for GDPR, here are three more of the twelve things you ought to be thinking about.

With less than a year to go to be ready for GDPR, here are three more of the 12 things you might want to be thinking about.

GDPR 2018 WILL affect your business - but you can easily stay ahead of the curve by preparing early

The GDPR is just around the corner. Now is the time to put these tools and tips in place to get your database clean and ensure it stays that way.

Back in January 2012, the European Commission put forward its EU Data Protection Reform to make the continent fit for the digital age.

B2B online retail sales will hit $12 trillion in sales by 2020 (Frost & Sullivan), an astonishing compound annual growth of 8% since 2012. It logically follows that there’s a buzz surrounding B2B ecommerce right now.

Re-introducing Karl Stone to the blog, one of our Senior CRM-Email Marketing Consultants – to give a bit of love to the much maligned CRM system. It may have been...

Although size doesn’t always matter, with regards to your email list, bigger can often mean better. Of course, this is only the case if the quality of your data isn’t compromised in your quest...