Personalization
Personalization - the art of targeting an email marketing campaign to a specific subscriber by leverating your customer data. The revenue opportunities you can unlock using personalization are unprecedented.
Personalization tactics are many and varied. Ranging from basic personalization like including first names in subject lines, to advanced AI product recommendations based on predicted behavior. Learn more about personalization here.
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Customer dataBehavioral targeting for ecommerce: your step-by-step guide
Read moreWhen you take a behavior-based approach to marketing, shoppers benefit from a more personal experience.
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Artificial IntelligenceWhy use AI-powered product recommendations?
Read moreUsing bestsellers for recommendations is like turning on lights in an already well-lit room. AI-powered product recommendations can turn on lights in rooms you didn't even know you had.
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Email marketingPersonalization has a new standard – are you meeting it?
Read moreWhy your personalized emails should go beyond first name salutation.
