SMS marketing
SMS marketing is the ultimate tactic to help you cut through the noise and land with impact. Adding SMS to your marketing channels helps you deliver vital messages directly to your customers.
You can add SMS to your marketing automation campaigns, use it as a standalone channel, or even as a customer acquisition tool. Discover how you can add SMS to your marketing strategy.
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Email marketing
10 best Black Friday email and SMS examples 2023
Discover ten Black Friday marketing campaigns that captured our attention.
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SMS marketing
7 innovative SMS campaign ideas [with examples]
Ready to take your SMS campaigns to the next level? Get inspired with these seven innovative ideas and real-life examples that will captivate your audience and boost engagement.
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SMS marketing
Why SMS is the marketing channel of the future
Stay ahead of the curve and future-proof your marketing efforts with SMS marketing.
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SMS marketing
What is SMS marketing?
Learn all about SMS marketing best practices, types of messages you can implement into your marketing strategy, and how to get started today.
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Industry trends
SMS for B2B: How sales reps can close more orders with text messaging
Discover our best practice tips to effectively leverage SMS marketing in B2B to drive successful campaigns and close more deals.
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SMS marketing
9 winning SMS strategy ideas for your marketing campaigns
Discover 9 powerful SMS marketing strategies to boost engagement, drive conversions, and foster brand loyalty with targeted, personalized campaigns.
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Customer data
What’s new: WinstonAI updates, SMS in seconds, and the new Dotdigital app
Read about all the new features launched this September
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Email marketing
5 tips for a successful holiday marketing campaign
Unlock the secrets to a successful holiday marketing campaign with our five actionable tips.
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Customer engagement
How to use empathy in your marketing
How to use empathy in your marketing Noun: Sonder. “The realization that each random passerby is living a life as vivid and complex as your own—populated with their own ambitions,...
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Security & privacy
Dotdigital’s strategy towards protecting its clients from falling victim to the rising SMS scams in Singapore
Dotdigital’s strategy towards protecting its clients from falling victim to the rising SMS scams in Singapore Security & privacy, SMS marketing Recently, many of you would have noticed the Singapore...
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Email marketing
Choosing the right channel to connect with customers
What’s the benefit of comparing how the results of your emails perform against thousands of Dotdigital users?
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SMS marketing
SMS: A truly global marketing channel
SMS marketing is about way than just announcements and order confirmation. Adding SMS to your marketing channels can boost conversion rates, improve customer engagement, and encourage loyalty.
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Automation
SMS marketing: 8 programs to get started
Text message marketing allows brands to connect with customers on the go, wherever they are, whenever you need. You can set up SMS automations in a matter of clicks, but which programs should you focus on to get started?
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Automation
How post-purchase marketing can drive customer delight
Make the aftersales experience count
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Email marketing
How to build your brands with popups
Popups are one of the trickiest and controversial elements of ecommerce marketing tactics. They are typically associated with annoyance or frustration and frankly, with good reason. Too many brands and...
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Industry trends
SMS marketing for B2B
We don’t know where the myth ‘SMS is a channel reserved for B2C brands’ came from. It’s so untrue, we think maybe your competitors made it up to get ahead.
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Industry trends
What’s up with WhatsApp for Business?
WhatsApp for business origins The year is 2013 and, new kid on the block, WhatsApp has recorded over $20 million in revenue. Few would have put money on the fact...
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Industry trends
7 surprising WhatsApp stats for your business
With over 1 billion more users and counting flocking to the app since 2014, WhatsApp is not a channel your business can afford to miss out on. As the fastest...
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Customer engagement
4 ways to achieve customer engagement on a mobile device
Consumers commanded a different experience from brands; and just like that, marketing became a mobile affair.
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Industry trends
What can you do with RCS?
You’ve heard a lot about Rich Communication Services (RCS). But do you know what it means for your business? Here are some things you’ll be able to achieve with this...