There are lots of marketing channels offering different ways to communicate with your audience. The most popular messaging channels are email, SMS, MMS, WhatsApp, and push notifications.
Email marketing is a channel that many marketers are familiar with, and it drives great results. However, Dotdigital’s 2026 Global benchmark report found mobile marketing channels are delivering between 7-14 times higher click rates. Email is still a core channel for any marketer, but the potential clicks from mobile channels shouldn’t be overlooked.
Check out the flowchart below for a fun and clear framework to follow when plotting out your marketing campaigns. For a more detailed view of each marketing channel and how they can complement each other, check out the cross-channel playbook.
