Blog > Topic: Social media marketing
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Social media marketing

Social media marketing is a great way to engage new and existing customers. Instagram, Tik Tok, and the Metaverse are constantly changing the playing field. It’s important to keep up to date with all things social media marketing.

Discover how you can add social media to your cross-channel marketing strategy.

  • Mother and child browsing easter marketing campaigns.
    Email marketing

    Easter marketing ideas: Email, SMS, and subject lines

    Get practical campaign ideas across email, SMS, social media, and content, so you can show up for your audience and drive real results this Easter.

    Read more
  • Family outdoors having an Easter egg hunt.
    Social media marketing

    April 2026 social media calendar

    Discover April’s key social moments with creative ideas designed to refresh your content strategy. From seasonal celebrations to engaging awareness days, the month offers plenty of opportunities to inspire your audience and create meaningful connections.

    Read more
  • Cross-channel marketing

    The not-so-basic basics: WhatsApp marketing in 2026

    Przemek Szustak, Senior Product Manager, is sharing his experiences, advice, and knowledge on WhatsApp. Sharing why the channel performs so strongly, how brands can use it effectively, and how to do so without crossing the line into spam.

    Read more
  • Social media marketing

    March 2026 social media calendar

    Discover March’s key social moments with creative ideas that bring energy, color, and seasonal inspiration to your content. From playful campaigns to engaging experiences, the month is full of opportunities to capture attention and spark connection with your audience.

    Read more
  • Marketer planning a Valentine's Day campaign while reviewing their February 2025 social media calendar.
    Social media marketing

    February 2026 social media calendar

    Explore February’s biggest social opportunities with creative content ideas that celebrate connection, playful moments, and small wins to keep your audience engaged and inspired.

    Read more
  • A bird’s-eye view of a person working on a laptop at a desk, surrounded by a notebook, coffee cup, and work essentials.
    Social media marketing

    January 2026 social media calendar 

    Explore January’s biggest social opportunities with creative content ideas that embrace fresh starts, feel-good moments, and small wins to kick off the year.

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  • Seasonal

    Key social media dates for 2026

    Discover the key social media dates and trends to spark more engagement and brand visibility in 2026.

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  • A Gingerbread house with a fire pit and Christmas tree’s in a snowy night.
    Social media marketing

    December 2025 social media calendar 

    Explore December’s biggest social opportunities with creative content ideas that celebrate the season of joy, from festive holiday campaigns to end-of-year celebrations.

    Read more
  • Social media marketing

    November 2025 social media calendar

    Explore November’s biggest social opportunities with creative content ideas that tap into the season’s gratitude, excitement, and shopping rush, from heartfelt Thanksgiving posts to unmissable Black Friday hype.

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  • Three different sized pumpkins
    Social media marketing

    October 2025 social media calendar

    Explore content opportunities for your social media marketing with key dates and creative content ideas that capture everything from cozy fall vibes to Halloween spookiness.

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  • Autumnal picture of big ben in london
    Social media marketing

    September 2025 social media calendar

    Discover content opportunities for your social media marketing with key dates and creative content ideas to inspire campaigns from Oktoberfest to the first day of fall.

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  • Four mascot dogs celebrating International Dog Day outside the Dotdigital offices.
    Social media marketing

    August 2025 social media calendar

    Discover marketing opportunities for August, with information on important dates and innovative content ideas for everything from World Humanitarian Day to International Dog Day.

    Read more
  • Friends sitting outside celebrating International Day of Friendship.
    Social media marketing

    July 2025 social media calendar

    Discover marketing opportunities for July, with information on important dates and innovative content ideas for Independence Day to International Day of Friendship.

    Read more
  • Social media marketing

    June 2025 social media calendar

    Discover marketing opportunities for June, with information on important dates and innovative content ideas for Father's Day and Pride Month.

    Read more
  • Marketer sharing brand email campaign on social media.
    Social media marketing

    Five golden rules for a successful social sharing strategy 

    Want your email campaigns to go viral? Discover five actionable tactics to maximize social sharing, boost engagement, and expand your reach.

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  • Marketer reading Dotdigital’s social media calendar for May 2025.
    Social media marketing

    May 2025 social media calendar

    Spring into action with your May marketing. Craft winning campaigns for Cinco de Mayo, World Cocktail Day, and more. Our essential social media calendar is packed with ideas for social media, email, and SMS.

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  • Retailer utilizing TikTok marketing on a live stream ecommerce growth.
    Social media marketing

    How to use TikTok marketing for ecommerce success 

    Explore how TikTok's unique features and vast user base can help you succeed in ecommerce.

    Read more
  • Marketer engaging with potential customers on social media channels.
    Social media marketing

    How to use social media for customer acquisition

    Discover how to supercharge your customer acquisition efforts with proven social media strategies to transform your followers into loyal paying customers.

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  • Marketer reading about iOS 17 privacy updates.
    Email marketing

    iOS 17: don’t worry – clicks aren’t dead

    Learn about Apple's recent iOS 17 privacy updates and how they affect digital marketing.

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  • Email marketing

    How to combine your email and social strategies

    Email? Social? Or email and social? These two marketing channels are frequently viewed as being in competition, but we think they work pretty well in tandem.

    Check out our infographic and discover how you can unite your email and social strategies.

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  • Email marketing

    5 ways email and social can help each other out

    The days of the marketer deciding the channel are long gone. In order to reach your audience, you now must find them on their chosen channel and be ready with the right message.

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