Editor’s Note:
Hi, I’m Layla, Content Producer here at Dotdigital and your go-to for planning your social media calendar. November looks different depending on where your audience lives, with late fall in the Northern Hemisphere and spring south of the equator. Black Friday and the start of the festive season gives you plenty of timely content opportunities. Use these dates to pick the moments worth posting about.
Below are key dates and themes to support your November planning.
Important social media calendar dates in November
- 1 November – All saints day #AllSaintsDay
- 1 November – World vegan day #WorldVeganDay
- 2 November – Stress awareness day #StressAwarenessDay
- 3 November – Sandwich day #SandwichDay
- 5 November – Guy Fawkes night #GuyFawkesNight
- 6 November – Nachos day #NachosDay
- 8 November – National cappuccino day #CappuccinoDay
- 11 November – Remembrance day #RemembranceDay
- 12 November – Chicken soup for the soul day #ChickenSoupForTheSoulDay
- 13 November – World kindness day #WorldKindnessDay
- 14 November – Spaghetti day #SpaghettiDay
- 15 November – Clean out your fridge day #CleanOutYourFridgeDay
- 16 November – International tolerance day #ToleranceDay
- 17 November – Homemade bread day #HomemadeBreadDay
- 18 November – Princess day #PrincessDay
- 19 November – Talk like a pirate day #TalkLikeAPirateDay
- 24 November – Celebrate your unique talent day #UniqueTalentDay
- 26 November – Cake day #CakeDay
- 27 November – Black Friday #BlackFriday
- 28 November – Small business Saturday #SmallBusinessSaturday
- 29 November – Electronic greetings day #ElectronicGreetingsDay
- 30 November – St Andrew’s day #StAndrewsDay #Scotland
Themes for the month
- Men’s health awareness month #Movember
- Lung cancer awareness month
2 November – Stress awareness day
Stress awareness day is a good opportunity for brands to start conversations about wellbeing and the pressures people face at work and in everyday life. Brands can share simple tips for managing stress, highlight resources that support wellbeing, or create a poll to see how their audience switches off. It can also be a chance to show the people behind the brand, with team members sharing their favorite ways to take a break or recharge.
6 November – Nachos day
National nachos day gives brands a chance to get creative with food-focused posts, from sharing a favorite recipe or running a poll to discover the best toppings. Restaurants and food brands could also use the day to spotlight a special dish, a limited-time offer, or a nacho-inspired product.
8 November – National cappuccino day
A cappuccino is a familiar favorite for coffee lovers, making National cappuccino day an easy way to add some fun to your social content. Brands selling coffee machines could showcase their products with a fun cappuccino recipe, while cafés and coffee brands could share their own take on the classic drink or send subscribers a recipe to try at home. It’s also a good opportunity to get creative with subject lines and coffee-themed visuals.
12 November – Chicken soup for the soul day
Chicken soup for the soul day is all about comfort, kindness, and the little things that can brighten someone’s day. Brands can use the theme to share comforting recipes and cozy content with their audience. Food brands could also put their own spin on the classic chicken soup, while lifestyle brands might use the day to share feel-good recommendations or ideas for a relaxing day in.
26 November – Cake day
Cake day is a chance to bring some personality to your content, whether that’s through a recipe, baking challenge, or a debate about the best cake. Brands could share behind-the-scenes baking content, run a cake decorating competition, or ask their audience to choose between two classic flavors. Email could also be a great way to celebrate the day, with a recipe, special offer, or sweet-themed subject line.
27 November – Black Friday
Black Friday puts every brand in the same inboxes and the same feeds at the same time, so showing up isn’t enough to get noticed. Sneak peeks and countdown clocks give people a reason to wait for your offer rather than scroll past it. Gift guides and product round-ups save shoppers the bunt. Personalized recommendations keep an offer relevant to the reader, and early access for loyal customers makes the first look feel earned. On social, lead with the single best deal and keep the content short.
29 November – Electronic greetings day
GIFs, animations and personalized messages can make an inbox feel a little less predictable. Electronic greetings day is a chance to experiment with these formats, from sending a playful e-card to subscribers to creating an interactive greeting for social media. Brands could even let their audience customize a digital message or create one to share with a friend.
November subject line ideas
Here are some November-themed subject line ideas to inspire your campaigns:
Stress awareness day – Today’s agenda: nothing for five minutes
Nachos day – Nacho favorite topping? We need to talk
Chicken soup for the soul day – There’s nothing a bowl of soup can’t fix
World kindness day – Your reminder to do something kind today
Spaghetti day – Fork yeah, it’s Spaghetti Day
Cake day – Let them eat cake (please!)
Black Friday – Your wish list is about to get shorter
These subject line ideas are a starting point, but they work best when shaped with your brand’s voice. Add personality, emojis, or a touch of urgency to help them stand out and drive opens.
For a little extra inspiration, Dotdigital’s Content Agent is ready to help you draft and test subject lines. It’s trained in your brand voice, so the suggestions sound like you, not like generic AI copy.
Spark engagement with your November marketing campaigns
November is a busy month for marketers, with Black Friday, Cyber Monday and the run-up to Christmas all competing for attention. Alongside these major retail moments, there are plenty of awareness days and cultural events that can give your social content a reason to stand out.
