Testing & optimization

Find out how to make your email marketing more effective by focusing on engagement.

Learn how to drive more engagement, conversions, and ROI with proven marketing optimization strategies. Dotdigital can help you achieve your marketing goals.

Discover the highlights of Dotdigital's Hack Week 2023, where our staff developed innovative solutions, tackled emerging technologies, and pushed the limits of our platform.

What is testing and optimization? Your online store is a living, breathing entity, as alive as the shoppers who browse it. It requires constant attention to ensure it’s as user-friendly...

Modern marketers are time-poor at best. While most marketers are juggling five tasks at once, testing your email marketing campaigns can seem pretty low on your list of priorities. We’re here to remind you about the importance of testing and the numerous benefits it can bring to your marketing results.

Testing, testing, testing. It’s a word that every skilled email marketer knows well.

Like most marketers, once you’ve seen success in an area, you want to replicate it.

The need to improve application completions is a common problem. Whether you are a financial company trying to guide customers through the loan application process or a recruitment agency simply...

Have you ever thought about when the best time to send your email marketing collateral might be? How about what day? Have you experimented with subject lines? Do open rates...