Marketing trends

Another Super Bowl has come and gone and it’s time to dive into the best and worst ads of the year.

Learn the differences between EDM and email marketing. Find out how to merge their strengths for a comprehensive marketing approach that appeals to your audience, driving action and boosting revenue.

Now that Black Friday 2023 has come to an end, it’s time to run the numbers.

Learn how AI and marketing automation can help you optimize and automate your 2024 marketing strategy.

Stay ahead of the curve and future-proof your marketing efforts with SMS marketing.

Dive into the key trends from the 2023 Chicago Retail Summit as we explore the power of personalization, embracing AI, and understanding shifting consumer expectations.

Find out how you can improve customer retention by using customer data.

Read our quick guide to unlock tips on how to create customer experiences that convert.

What will be the top marketing trends for 2023 and how can you prepare for the year ahead?

Dotdigital Blog How do marketers navigate working with smaller marketing budgets? Gartner’s report, The State of Marketing Budgets and Strategy 2022 found that, while marketing budgets have climbed from 6.4% of...

Read our blog to find out.

The more carefully you consider the customer journey – every aspect of it – the easier you’ll find it to retain your customers.

Trends briefing A quick guide to customer journey mapping Successful marketing requires you to understand the needs, wants, and actions of your customers. The best way to achieve this is...

Sustainability is not a passing fancy. It’s not a buzzword or a tick-box activity. It is at the top of the agenda for businesses, marketers, and consumers alike.

Paving your way through a saturated entrepreneurial world online might be hard, but this struggle isn’t insurmountable. Every day brands launch themselves into multi-million dollar success stories.