Tips and tricks

If you’re just getting started with email marketing, this guide walks you through how to create, personalize, and send emails that land with the right people and get results.

See how email marketing can help you increase sales, strengthen customer relationships, and deliver more relevant shopping experiences.

Build a brand voice guide that AI engines and your human colleagues can follow with confidence. Including practical tips, great copy advice and a ready to use brand voice template.

Every marketer is talking about AI, but few are using it to its full potential. This practical guide to AI in email marketing will help you do exactly that.

Make your campaigns feel festive, fresh, and full of luck. St. Patrick’s Day is a fun opportunity to engage your subscribers, boost open rates, and drive sales. Here’s how to make the most of it.

A busy email program doesn’t always mean better results. By sending fewer emails and targeting the right audience segments, marketers can boost engagement and grow revenue. This article explains the changes made, why they worked, and how the same approach can be applied to any email strategy.

Master the art of writing for email with 19 practical tips covering strategy, engagement, and accessibility.

When email and SMS miss the mark, customer lifetime value pays the price. Here's how to protect it.

From countdown clocks to interactivity, we’ve rounded up the design elements that make email marketing memorable. Check out the emails that engage your audience.

Puzzled by these marketing terms? Let's talk about cross-channel, omnichannel, and multichannel marketing. Learn what they mean and how they can boost your customer experience.

Discover the five key steps to get started with personalization, cutting through the noise to deliver meaningful customer interactions and serious returns.

Discover why email list growth matters, how to measure the value of every subscriber, and practical tips to grow more engaged mailing lists.

Unveil five enchanting Halloween email campaign ideas to captivate audiences, boost engagement, and drive sales with clever subject lines, visuals, and more.

Here’s what happened when we swapped screens for real talk at Dotdigital's email essentials event.

Learn all about SMS marketing best practices, types of messages you can implement into your marketing strategy, and how to get started today.

Back-to-school shopping is in full swing. Don't miss out on this golden opportunity to boost your sales. Learn essential email marketing tips to convert undecided shoppers.

Unlock the secret to skyrocketing your D2C marketing strategy with these three proven tactics.

Discover 9 powerful SMS marketing strategies to boost engagement, drive conversions, and foster brand loyalty with targeted, personalized campaigns.

Boost your festive sales with these five creative holiday marketing campaigns that'll charm, engage, and leave a lasting impression on your customers.

Explore the future of personalization for digital marketing in 2024.

Here’s seven innovative email segmentation techniques designed to captivate and engage your subscribers.