Tips and tricks

Puzzled by these marketing terms? Let's talk about cross-channel, omnichannel, and multichannel marketing. Learn what they mean and how they can boost your customer experience.

Discover the five key steps to get started with personalization, cutting through the noise to deliver meaningful customer interactions and serious returns.

From countdown clocks to interactivity, we’ve rounded up the design elements that make email marketing memorable. Check out the emails that sleigh.

Discover why email list growth matters, how to measure the value of every subscriber, and practical tips to grow more engaged mailing lists.

Unveil five enchanting Halloween email campaign ideas to captivate audiences, boost engagement, and drive sales with clever subject lines, visuals, and more.

Here’s what happened when we swapped screens for real talk at Dotdigital's email essentials event.

Learn all about SMS marketing best practices, types of messages you can implement into your marketing strategy, and how to get started today.

Back-to-school shopping is in full swing. Don't miss out on this golden opportunity to boost your sales. Learn essential email marketing tips to convert undecided shoppers.

Unlock the secret to skyrocketing your D2C marketing strategy with these three proven tactics.

Discover 9 powerful SMS marketing strategies to boost engagement, drive conversions, and foster brand loyalty with targeted, personalized campaigns.

Boost your festive sales with these five creative holiday marketing campaigns that'll charm, engage, and leave a lasting impression on your customers.

Explore the future of personalization for digital marketing in 2024.

Here’s seven innovative email segmentation techniques designed to captivate and engage your subscribers.

Unlock the secrets to ethical marketing and understand privacy our data-driven world.

Boost your email impact with 10 expert tips for eye-catching email designs.

Learn the best SEO copywriting tips and techniques.

These are email marketing metrics that you should keep an eye on to help you track your performance and improve with every campaign.

Continue reading to discover how you can utilize customer data to create engaging stories and content for your customers.

Continue reading to discover the steps you can take to build a martech stack that will help you reach your marketing objectives.

CXDPs help marketers create customer experiences that convert. But how does the platform work?

Have you ever wondered what a perfect holiday marketing campaign looks like? Wonder no more. we've got the answer for you.