Dotdigital and Snowflake: Connect your data to convert your customers
Every click and interaction tells a story about your customers and what matters to them. But with over half of marketers saying they struggle to access data scattered across their company, those stories can be difficult to get your hands on. Especially when you’re working with platforms that don’t talk to each other.
Marketers need data that‘s complete, current, and immediately usable. When it’s fragmented, decisions slow down — for your marketing team and for your business as a whole. Opportunities pass by, results plateau, and manual data exports create more chaos than clarity.
And when you could outperform your peers by 26% using real-time data, a single, connected data stream is the difference between reacting and staying ahead. It gives marketing, tech, and operations teams a shared, live view of every customer, ready to power the right message at the right time.
Dotdigital and Snowflake
Snowflake already gives businesses a secure, unified place to store and govern their data. So, when we launched our Snowflake integration in July 2025, it was a chance to bring marketers the seamless data flow to turn data into unforgettable customer experiences. Combined with Dotdigital, your data stops sitting in storage and starts driving meaningful moments across:
- SMS
- Web
- Push
- Social and more
Our integration leaves no gap between knowing and doing. Information in Snowflake flows straight into Dotdigital to fuel your campaigns, while engagement results from Dotdigital return to Snowflake for deeper insight. Your data keeps moving, your marketing keeps learning, and nothing has time to go stale.
Reducing friction between marketing and tech teams
Marketers move fast. You can’t wait three days for the latest results to be downloaded, then uploaded to your email automation platform. With Snowflake data feeding directly into Dotdigital, you can:
- Adjust journeys mid‑flow
- Launch segments in minutes
- Deliver hyper‑relevant content based on the latest customer behaviors
At the same time, data and tech teams need precision and control. This integration:
- Meets governance standards
- Keeps sensitive data securely housed
- Removes duplicate storage and risky sharing practices
When everyone works from the same source, the friction disappears. Plans move faster, creativity gets sharper, and everyone’s working toward the same goal with the same information.
The ripple effect on your business
Connected data isn’t just a time‑saver; it’s a performance multiplier:
- Campaigns land because they’re timed and relevant
- Teams stop wasting hours on avoidable data exchanges
- Compliance becomes simpler because the governance sits inside the integration
As marketing execution speeds up, you see a direct impact: quicker campaign launches, higher conversion rates, and engagement that doesn’t plateau six weeks later.
What does it look like in real life?
Real impact comes from the way this integration changes everyday marketing operations. Here‘s how Dotdigital and Snowflake work together to impact marketers:
Capitalizing on sudden spikes in interest
Snowflake shows an unexpected surge around a product. Dotdigital then pinpoints customers who’ve shown interest and sends timely promotions without waiting for a data upload.
Personalized product recommendation journeys
Snowflake reveals the product categories customers explore most. Dotdigital turns that insight into personalized emails, push messages, and social ads with product recommendations based on what’s trending.
Back‑in‑stock and new‑arrival alerts
When product availability changes in Snowflake, whether an out‑of‑stock favorite is replenished or a new item lands, Dotdigital instantly sends a personalized alert.
Churn‑prevention journeys in real time
When Snowflake data indicates a premium subscriber is overdue for a repeat purchase, Dotdigital enrolls them into an automated cross-channel retention sequence. Once they buy, that transaction flows back into Snowflake, closing the loop and keeping their profile up to date.
Ready to push, pull, and personalize?
Dotdigital’s Snowflake connection avoids compromises, like finding clunky workarounds or having to duplicate data at the expense of accuracy. It’s built for marketers and data teams alike.
It’s not just an integration; it’s your data and your marketing finally working in real time, together. One source of truth with endless opportunities to turn data into meaningful moments.
