Customer data
Customer data is a hot topic for marketers. Your customer data holds the key to marketing success. It will give your marketing strategy direction rooted in data, but for it to do that you need the tools to tap into your customer data insights.
Dotdigital’s powerful customer data analytics will help you turn insight into actions. We’re here to answer all your customer data questions, from diving into customer data platforms to single customer view.
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Customer data
How retailers can effectively use customer data
Customer experience is paramount. So how do you create a seamless, personalized retail experience? The solution lies in your customer data.
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Customer data
Opt-out campaigns: more harm than good?
Opt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.
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Customer data
What’s new: hyper-personalization and optimized data
Get ready to improve your customers' experiences with our latest release.
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Customer data
Zero-party and first-party data: everything you need to know
Zero-party and first-party data are both important things to consider in your marketing. We explore the difference, and look at where are they most useful. So, which party should you RSVP yes to?
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Customer data
What’s new in Dotdigital: improved analytics and insights
Discover the latest updates coming to the Dotdigital platform.
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Customer data
Navigate uncertainty with data you can rely on
Navigate uncertainty with data you can rely on With data flooding in left, right and center, marketers nowadays need the tools and knowledge to uncover high-impact opportunities. At the end...
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Cross-channel marketing
What is a martech stack and how will it improve your marketing?
What is a martech stack and how will it improve your marketing? Cross-channel marketing, Customer data, Email marketing What is a martech stack you may well ask. I know I...
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Cross-channel marketing
What role does your martech stack play in improving customer retention?
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Customer data
How to develop a single customer view
How to develop a single customer view Valuable customer relationships take time to develop, and failure to do this properly could mean losing out on the ability to engage with...
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Automation
How does your stack measure up?
How does your stack measure up? A marketing stack is a key element of many businesses nowadays. In this blog, we’ll cover the history of marketing technology, why it’s important...
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Cross-channel marketing
How using data in your campaigns will score you points
How using data in your campaigns will score you points Many brands have a whole host of data, but aren’t always sure what to do with it. We’re always talking...
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Customer data
You’ve got Mail… Privacy Protection
You’ve got Mail… Privacy Protection Customer data, Email marketing, Industry trends Back in June 2021, Apple announced at their annual Worldwide Developers Conference that they’d be introducing Mail Privacy Protection...
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Customer data
How to use data to tell a compelling brand story
A business’s ultimate reason for being is to fill a need of the customer. Whether it's your products, services, or core mission, it all centers around the customer and the customer’s needs. To continue meeting these needs, you need to know your audience like never before.
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Customer data
A quick guide to customer data tools
Trends briefing A quick guide to customer data tools Customer data, Industry trends, Segmentation The realm of marketing is full of buzz words and hot topics that every year claim...
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Customer data
Develop a digital advantage with data-driven insights
Develop a digital advantage with data-driven insights Customer data, Email marketing, Reporting Since marketing functions have drastically changed from March 2020, marketers across the globe have been faced with the...
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Customer data
How can you gauge your customers’ interest?
Without a physical store, it’s harder to know people’s interest in your brand and their intent to buy. Right? You can see them browsing the rails or shelves, and their reactions to the goods, in the precise moment it’s happening.
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Customer data
A 6-month retrospect – How have we dealt with Apple’s Mail Privacy protection changes?
A 6-month retrospect – How have we dealt with Apple’s Mail Privacy protection changes? Customer data, Industry trends The journey to find metrics in a metric-less world Last September, Apple...
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Customer data
Understanding what your customers want
The key to successful email marketing – to all marketing – lies in understanding what your customers want. Armed with the right customer data you can deliver content that appeals to customers. And better customer engagement drives conversions and increases sales.
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Customer data
What’s new in Dotdigital
What’s new in Dotdigital Customer data, Reporting Today marks the release of our first product launch of 2022. Thousands of people use our platform every day to deliver better customer...