Customer data

Customer experience is paramount. So how do you create a seamless, personalized retail experience? The solution lies in your customer data.

Opt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.

Get ready to improve your customers' experiences with our latest release.

Zero-party and first-party data are both important things to consider in your marketing. We explore the difference, and look at where are they most useful. So, which party should you RSVP yes to?

Discover the latest updates coming to the Dotdigital platform.

Navigate uncertainty with data you can rely on With data flooding in left, right and center, marketers nowadays need the tools and knowledge to uncover high-impact opportunities. At the end...

What is a martech stack and how will it improve your marketing? Cross-channel marketing, Customer data, Email marketing What is a martech stack you may well ask. I know I...

How to develop a single customer view Valuable customer relationships take time to develop, and failure to do this properly could mean losing out on the ability to engage with...

How does your stack measure up? A marketing stack is a key element of many businesses nowadays. In this blog, we’ll cover the history of marketing technology, why it’s important...

How using data in your campaigns will score you points Many brands have a whole host of data, but aren’t always sure what to do with it. We’re always talking...

You’ve got Mail… Privacy Protection Customer data, Email marketing, Industry trends Back in June 2021, Apple announced at their annual Worldwide Developers Conference that they’d be introducing Mail Privacy Protection...

A business’s ultimate reason for being is to fill a need of the customer. Whether it's your products, services, or core mission, it all centers around the customer and the customer’s needs. To continue meeting these needs, you need to know your audience like never before.

Trends briefing A quick guide to customer data tools Customer data, Industry trends, Segmentation The realm of marketing is full of buzz words and hot topics that every year claim...

Develop a digital advantage with data-driven insights Customer data, Email marketing, Reporting Since marketing functions have drastically changed from March 2020, marketers across the globe have been faced with the...

Without a physical store, it’s harder to know people’s interest in your brand and their intent to buy. Right? You can see them browsing the rails or shelves, and their reactions to the goods, in the precise moment it’s happening.

A 6-month retrospect – How have we dealt with Apple’s Mail Privacy protection changes? Customer data, Industry trends The journey to find metrics in a metric-less world Last September, Apple...

The key to successful email marketing – to all marketing – lies in understanding what your customers want. Armed with the right customer data you can deliver content that appeals to customers. And better customer engagement drives conversions and increases sales.

What’s new in Dotdigital Customer data, Reporting Today marks the release of our first product launch of 2022. Thousands of people use our platform every day to deliver better customer...