Dotdigital named “Best SMB Marketing Automation Platform”
We’re delighted to announce that Dotdigital has been named “Best SMB Marketing Automation Platform” in the 2023 MarTech Breakthrough Awards program. The prestigious international annual awards program recognizes standout marketing, advertising, and sales technology from around the world.
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work, and success in a range of marketing, sales, and advertising technology-related categories, including marketing automation, customer experience, performance marketing AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 3,500 nominations from over 19 different countries throughout the world.
Dotdigital beat some serious competition to emerge victorious in the small and medium business category.
“Dotdigital’s customer experience and data platform harnesses the power of customer data, powering engagement, conversion, and loyalty for SMBs as they grow and scale. The platform’s intelligent features empower users to connect and deliver memorable messages across email, SMS, chat, push, social and more,” said James Johnson, Managing Director at MarTech Breakthrough. “When customers feel as though they are getting more than just a product or service, they connect to a brand. With Dotdigital, SMBs are able to offer customers a choice that will ultimately lead them to develop a stronger emotional bond with their brand.”
Our CEO, Milan Patel, was delighted to accept the award for Dotdigital.
“Everything we do is to give the customer a better experience. This is done by taking our clients’ contacts through the customer journey to become brand advocates. With a variety of personalized channels, we help deliver the right message to the right person at the right time,” he said. “We’re pleased to be MarTech Breakthroughs’ ‘Best SMB Marketing Automation Platform.’ Ongoing interactions between a brand and a customer are a sign the customer is engaged. We’ll continue to help SMBs deliver content and experiences that add value and create these meaningful engagements.”
The award recognizes Dotdigital’s innovative customer experience and data platform (CXDP) which connects first-party data across marketing systems, surfacing insights and automating predictive cross-channel messages. The centralized data hub showcases actionable insights that offer a clear overview of customer behavior, intent, preferred channels, and more.
Our easy-to-use CXDP’s behavioral modeling delivers personalized customer experiences driven by data. These real-time insights include zero-party data, purchase intent, and more with Single customer view (SCV).
What’s more, our intelligent program builder also lets businesses automate the customer journey across email, SMS, social media, and messenger, while cohort analytics helps optimize segmentation strategies and uncover valuable, intent-driven segments that are ready to convert. AI is also used to hyper-personalize marketing via predictive analytics and product recommendations in real time.
We want to thank the judges and team at MarTech Breakthrough for this award and look forward to continuing to exceed customer expectations as they deliver personalized, data-driven experiences.