MyLustre’s core Dotdigital programs achieved 12.65x ROI
-
ROI on their email campaigns
-
ROI on their SMS campaigns
-
increase in direct orders
Rooted in wellness, ready for growth
With ecommerce as a key growth channel and their store built on Shopify, MyLustre partnered with Z21 Studio in 2024 to kickstart their journey with Dotdigital. The goal? To build a foundational marketing automation program that would support their vision for cross-channel engagement and scalable customer experiences.
The turning point for smarter customer journeys
As a growing e-commerce brand in the competitive wellness space, MyLustre were leaving money on the table by simply sending the adhoc batch-and-blast sends. So as their database was approaching 20,000 customers, they knew the opportunity was ripe to begin deepening the engagement with customers using personalization across a mix of content and channels.
Automation with intention: building journeys that actually convert
With a reliable structure, MyLustre accelerated their marketing automation program by launching a variety of customer journeys. In one year, they built:
- Welcome email flows
- Abandoned cart reminders
- Post-purchase follow-ups
- SMS campaigns
Segmenting their rich database powered these journeys, with personas built from post-purchase behaviour and newsletter sign-ups. With SMS as a key layer to their program, they were able to show up where customers were most engaged.
Dotdigital helped us build a strong foundation for cross-channel marketing. With automated email and SMS campaigns, we’ve transformed how we engage our customers and drive growth.
Proof that personalization pays off
Just from a year of running their automated programs, MyLustre’s campaigns yielded remarkable results, achieving 10x ROI on their email campaigns, proving to be a highly profitable channel for them. They doubled down their impact, by launching SMS as a high-impact channel and brought in more than 5x ROI across all campaigns.
From these results, MyLustre recognizes the impact that mobile marketing has on their customers by capturing attention right when it matters most and turning it into direct outcomes. They are now focusing on growing an integrated marketing program that leverages SMS marketing alongside email campaigns.
- The power of cross-channel marketing automation. Through the support of their agency, MyLustre built revenue-driving email and SMS campaigns powered by centralized customer data, that targeted the customer where they were in their buying journey.
- Diversifying to a new channel can lend to greater results. By taking on SMS marketing as a new channel in addition to their email marketing efforts, MyLustre improved their ROI across the board without the reliance on one channel, and most importantly, spoke to the customer right at their fingertips.
- The importance of choosing the right growth partners to accelarate business, highlighting the seamless partnership of MyLustre, dotdigital, Shopify & Z21 in delivering results quickly.
