Customer engagement
Customer engagement refers to the interactions between you and your customer. When a customer interacts with your marketing, they’re engaging with you. Starting from your first interaction and extending well beyond the point of purchase, customer engagement is the driving force behind everything you do.
You need to deliver content and experiences that inspire action and boosts customer loyalty to your brand. These articles will help you do just that.
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Customer engagementFour ways to make web chat work for you
Read moreWe’re an omnichannel provider. It stands to reason that there aren’t many channels out there that we don’t see serious value for businesses in. But when it comes to web...
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Customer engagementWeb design differences between B2C & B2B (and what works for both!)
Read moreUnderstand the key differences and similarities between the sectors
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Customer engagement
The 3 basics of great CX
Read moreGiving customers a great experience whenever they interact with your brand isn’t a new concept. But today, customer experience has to be orchestrated across multiple touchpoints and channels, from the mobile app to high-street stores, and should lead your marketing strategy.
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Customer engagement
Use Your Ecommerce Platform To Score Return Custom
Read moreIn today’s post we’re going to examine how you can harness your e-commerce platform’s purchase data in a retention strategy. After all, it’s easier to get someone to repeat purchase...