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Customer engagement

Customer engagement refers to the interactions between you and your customer. When a customer interacts with your marketing, they’re engaging with you. Starting from your first interaction and extending well beyond the point of purchase, customer engagement is the driving force behind everything you do.

You need to deliver content and experiences that inspire action and boosts customer loyalty to your brand. These articles will help you do just that.

  • Customer engagement

    The 3 basics of great CX

    Giving customers a great experience whenever they interact with your brand isn’t a new concept. But today, customer experience has to be orchestrated across multiple touchpoints and channels, from the mobile app to high-street stores, and should lead your marketing strategy.

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  • Customer engagement

    Use Your Ecommerce Platform To Score Return Custom

    In today’s post we’re going to examine how you can harness your e-commerce platform’s purchase data in a retention strategy. After all, it’s easier to get someone to repeat purchase...

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