Email marketing

This International Women’s Day we’re looking at how women are represented within the marketing and tech industries, and which brands are getting their International Women’s Day campaigns spot on.

Gmail is probably the most popular free mailbox provider out there. Our deliverability team cover everything you need to know about deliverability with Gmail.

Zero-party and first-party data are both important things to consider in your marketing. We explore the difference, and look at where are they most useful. So, which party should you RSVP yes to?

Black Friday/Cyber Monday is the biggest event in the ecommerce calendar (or is it? ?)

Have you ever wondered what a perfect holiday marketing campaign looks like? Wonder no more. we've got the answer for you.

Christmas adverts are now something we all look forward to. What tactics can we learn from them, ready to apply to our email campaigns? Let's take a look.

Email is a strong channel, so how do you get the most from it? Here are our top ten tips.

Black Friday is right around the corner and it’s always a busy and challenging time for marketers, but this year it also coincides with the FIFA World Cup.

Black Friday and Cyber Monday are undoubtedly the biggest shopping days for online retailers. Kick-off the holiday season right, by making sure you’re prepared for the shopping-frenzy to come.

How email can help with long lifecycle marketing.

How many times have you added items to carts while browsing, only to abandon them later? Too many times, if you’re anything like me.

The holiday season means different things to different people. Each one of your customers will have different values and expectations tied to the season.

Holiday marketing essentials 5 copywriting tips for the holiday season The holidays always roll around quicker than we expect. One minute it’s April and we’re just getting settled into the...

It’s a safe bet that if you ask a deliverability expert about the holiday season, they would almost all tell you to expect more list churn than in non-holiday time....

The holiday season is fast-approaching but what does that really mean? The holidays don’t start at Black Friday and end at the New Year, after all.

Email? Social? Or email and social? These two marketing channels are frequently viewed as being in competition, but we think they work pretty well in tandem.

Check out our infographic and discover how you can unite your email and social strategies.

Shopify Markets is here; what does this mean for APAC merchants? I am sure everyone has heard about Shopify launching the Shopify Markets by now. So, what’s all this buzz...

Does sending more emails mean more ROI? Deliverability, Email marketing Welcome to our new blog series all about deliverability. We’re looking at some of the most common myths around deliverability,...

Different industries have different tactics, but often we can learn from each other too.

In the immortal words of David Ogilvy: “The consumer isn’t a moron; she is your wife.” Never forget that the person you’re trying to engage is just like you.

Data doesn’t lie, it’s interesting, it’s powerful, and it can really improve your message.