Email marketing
Email marketing is the action of marketing your brand’s product or services via email messages. This can be sales alerts, content-led newsletters, and anything in between. Email marketing lets you communicate with your customers and prospects at scale.
Dotdigital's email marketing tools helps you build meaningful connections with your customers with our simple drag-and-drop email builder and intelligent automation tools.
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Email marketingiOS 17: don’t worry – clicks aren’t dead
Read moreLearn about Apple's recent iOS 17 privacy updates and how they affect digital marketing.
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Email marketing3 quick ways to reduce unsubscribes
Read moreLearn to reduce email unsubscribes with three simple strategies.
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Email marketing4 benefits of targeted email marketing
Read moreLearn about the essential targeted email marketing best practices.
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Customer engagementHow to create interactive customer experiences
Read moreBrands must strive to craft memorable customer experiences that captivate and engage their audience.
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Email marketingEmail marketing metrics you need to know
Read moreThese are email marketing metrics that you should keep an eye on to help you track your performance and improve with every campaign.
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Cross-channel marketingHow to build a martech stack for improved marketing performance
Read moreContinue reading to discover the steps you can take to build a martech stack that will help you reach your marketing objectives.
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Customer engagementHow brands can embrace International Women’s Day
Read moreThis International Women’s Day we’re looking at how women are represented within the marketing and tech industries, and which brands are getting their International Women’s Day campaigns spot on.
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DeliverabilityDeliverability: let’s talk about Gmail
Read moreGmail is probably the most popular free mailbox provider out there. Our deliverability team cover everything you need to know about deliverability with Gmail.
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Customer dataZero-party and first-party data: everything you need to know
Read moreZero-party and first-party data are both important things to consider in your marketing. We explore the difference, and look at where are they most useful. So, which party should you RSVP yes to?
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Email marketingThe Black Friday debrief
Read moreBlack Friday/Cyber Monday is the biggest event in the ecommerce calendar (or is it? ?)
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AutomationThe ultimate email marketing automation Christmas list
Read moreHave you ever wondered what a perfect holiday marketing campaign looks like? Wonder no more. we've got the answer for you.
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Email marketingChristmas ads 2022: winning elements and how to apply them to your email marketing
Read moreChristmas adverts are now something we all look forward to. What tactics can we learn from them, ready to apply to our email campaigns? Let's take a look.
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Email marketing10 email marketing optimization strategies
Read moreEmail is a strong channel, so how do you get the most from it? Here are our top ten tips.
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DeliverabilityHow to send to a World Cup audience during the busiest messaging weeks of the year
Read moreBlack Friday is right around the corner and it’s always a busy and challenging time for marketers, but this year it also coincides with the FIFA World Cup.
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Email marketingAre you ready for Black Friday? If not, here’s our checklist
Read moreBlack Friday and Cyber Monday are undoubtedly the biggest shopping days for online retailers. Kick-off the holiday season right, by making sure you’re prepared for the shopping-frenzy to come.
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Customer engagementHow to keep customers engaged when your product has a long lifecycle
Read moreHow email can help with long lifecycle marketing.
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AutomationHow to drive revenue from abandoned carts
Read moreHow many times have you added items to carts while browsing, only to abandon them later? Too many times, if you’re anything like me.
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Customer engagementHow to engage every audience this holiday season
Read moreThe holiday season means different things to different people. Each one of your customers will have different values and expectations tied to the season.
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Email marketing5 copywriting tips for the holidays
Read moreHoliday marketing essentials 5 copywriting tips for the holiday season The holidays always roll around quicker than we expect. One minute it’s April and we’re just getting settled into the...
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DeliverabilityLet there be churn
Read moreIt’s a safe bet that if you ask a deliverability expert about the holiday season, they would almost all tell you to expect more list churn than in non-holiday time....
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Customer engagementHow to nail Hallmark holidays
Read moreThe holiday season is fast-approaching but what does that really mean? The holidays don’t start at Black Friday and end at the New Year, after all.
