Email marketing

Why every email contact is a customer Customer engagement, Email marketing Not-for-profit, B2B, membership organizations, ecommerce… we’re not all that different. I know, I know. Some of us are serving...

In the immortal words of David Ogilvy: “The consumer isn’t a moron; she is your wife.” Never forget that the person you’re trying to engage is just like you.

How using data in your campaigns will score you points Many brands have a whole host of data, but aren’t always sure what to do with it. We’re always talking...

How to use empathy in your marketing Noun: Sonder. “The realization that each random passerby is living a life as vivid and complex as your own—populated with their own ambitions,...

You’ve got Mail… Privacy Protection Customer data, Email marketing, Industry trends Back in June 2021, Apple announced at their annual Worldwide Developers Conference that they’d be introducing Mail Privacy Protection...

If you aren’t optimizing your emails for conversion, you could be missing out on valuable clicks, sales and ROI.

The days of the marketer deciding the channel are long gone. In order to reach your audience, you now must find them on their chosen channel and be ready with the right message.

Develop a digital advantage with data-driven insights Customer data, Email marketing, Reporting Since marketing functions have drastically changed from March 2020, marketers across the globe have been faced with the...

Email marketing for finance Email marketing Finance, a notoriously dry subject. You may think you need to keep things straightforward, to the point, and plain. But that’s not the case....

Automation can be scary, especially for businesses that might not have the level of online sophistication as brands such as ASOS or easyJet – both of which featured highly in dotmailer’s Hitting the Mark 2017 report.

How to make your emails stand out from the crowd Customer engagement, Email marketing People are busy, inboxes are crowded, and attention spans are short. So, how do you make...

Hitting the Mark 5 marketing trends defining customer experience in 2022 Cross-channel marketing, Customer engagement, Email marketing, Industry trends Over the last couple of years, the marketing landscape has changed...

The ultimate guide to getting your email campaigns ‘best practice’ ready.

6 best practices for the perfect email design Email marketing You only have five seconds to grab your subscribers’ attention, so the design of your email is super important to...

6 Mother's Day email marketing campaigns to learn from Email marketing, Seasonal Mother’s Day, an established holiday, it’s a time where inboxes will be full of promotions to entice shoppers....

Key takeaways for businesses from our cross-channel marketing report Email marketing, News Have you checked out our latest report out of Australia – The future of cross-channel marketing? If not,...

The key to successful email marketing – to all marketing – lies in understanding what your customers want. Armed with the right customer data you can deliver content that appeals to customers. And better customer engagement drives conversions and increases sales.

A touchdown on epic email Email marketing Whether you book the following Monday off or you struggle out of bed the next day, a spectacle of a sporting event is...

The subject lines that’ll convert every single time Email marketing … don’t exist. Sorry about that. BUT, clickbait subject lines do exist. (See what I did there?) Subject lines are...

It seems like only yesterday we were discussing Black Friday tactics and how to engage shoppers in the post-holiday season. But, as is always the case, the end of one holiday paves the way for the next. And the next is Valentine’s Day. We have five top tips to help you get ready for the next round of seasonal marketing emails.

Email isn't going anywhere Email marketing Email can be a misunderstood, and sometimes, underestimated channel by those not in-the-know. Email as a platform has developed immensely over the past decade....