Email marketing
Email marketing is the action of marketing your brand’s product or services via email messages. This can be sales alerts, content-led newsletters, and anything in between. Email marketing lets you communicate with your customers and prospects at scale.
Dotdigital's email marketing tools helps you build meaningful connections with your customers with our simple drag-and-drop email builder and intelligent automation tools.
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DeliverabilityLet there be churn
Read moreIt’s a safe bet that if you ask a deliverability expert about the holiday season, they would almost all tell you to expect more list churn than in non-holiday time....
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Customer engagementHow to nail Hallmark holidays
Read moreHow to nail Hallmark holidays The holiday season is fast-approaching but what does that really mean? The holidays don’t start at Black Friday and end at the New Year, after...
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Email marketingHow to combine your email and social strategies
Read moreEmail? Social? Or email and social? These two marketing channels are frequently viewed as being in competition, but we think they work pretty well in tandem.
Check out our infographic and discover how you can unite your email and social strategies.
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Email marketingShopify Markets is here; what does this mean for APAC merchants?
Read moreShopify Markets is here; what does this mean for APAC merchants? I am sure everyone has heard about Shopify launching the Shopify Markets by now. So, what’s all this buzz...
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DeliverabilityDoes sending more emails mean more ROI?
Read moreDoes sending more emails mean more ROI? Deliverability, Email marketing Welcome to our new blog series all about deliverability. We’re looking at some of the most common myths around deliverability,...
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Customer engagementWhy every email contact is a customer
Read moreWhy every email contact is a customer Customer engagement, Email marketing Not-for-profit, B2B, membership organizations, ecommerce… we’re not all that different. I know, I know. Some of us are serving...
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Email marketingHow to write the perfect email marketing copy
Read moreIn the immortal words of David Ogilvy: “The consumer isn’t a moron; she is your wife.” Never forget that the person you’re trying to engage is just like you.
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Cross-channel marketingHow using data in your campaigns will score you points
Read moreHow using data in your campaigns will score you points Many brands have a whole host of data, but aren’t always sure what to do with it. We’re always talking...
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Customer engagementHow to use empathy in your marketing
Read moreHow to use empathy in your marketing Noun: Sonder. “The realization that each random passerby is living a life as vivid and complex as your own—populated with their own ambitions,...
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Customer dataYou’ve got Mail… Privacy Protection
Read moreYou’ve got Mail… Privacy Protection Customer data, Email marketing, Industry trends Back in June 2021, Apple announced at their annual Worldwide Developers Conference that they’d be introducing Mail Privacy Protection...
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Email marketing5 best practice tips for email marketing
Read moreIf you aren’t optimizing your emails for conversion, you could be missing out on valuable clicks, sales and ROI.
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Email marketing5 ways email and social can help each other out
Read moreThe days of the marketer deciding the channel are long gone. In order to reach your audience, you now must find them on their chosen channel and be ready with the right message.
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Customer dataDevelop a digital advantage with data-driven insights
Read moreDevelop a digital advantage with data-driven insights Customer data, Email marketing, Reporting Since marketing functions have drastically changed from March 2020, marketers across the globe have been faced with the...
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Email marketingEmail marketing for finance
Read moreEmail marketing for finance Email marketing Finance, a notoriously dry subject. You may think you need to keep things straightforward, to the point, and plain. But that’s not the case....
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AutomationWhat to include in your welcome program
Read moreAutomation can be scary, especially for businesses that might not have the level of online sophistication as brands such as ASOS or easyJet – both of which featured highly in dotmailer’s Hitting the Mark 2017 report.
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Customer engagementHow to make your emails stand out from the crowd
Read moreHow to make your emails stand out from the crowd Customer engagement, Email marketing People are busy, inboxes are crowded, and attention spans are short. So, how do you make...
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Cross-channel marketing5 marketing trends defining customer experience in 2022
Read moreHitting the Mark 5 marketing trends defining customer experience in 2022 Cross-channel marketing, Customer engagement, Email marketing, Industry trends Over the last couple of years, the marketing landscape has changed...
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Email marketingThe ultimate email campaign checklist
Read moreThe ultimate guide to getting your email campaigns ‘best practice’ ready.
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Email marketing6 best practices for the perfect email design
Read more6 best practices for the perfect email design Email marketing You only have five seconds to grab your subscribers’ attention, so the design of your email is super important to...
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Email marketing6 Mother’s Day email marketing campaigns to learn from
Read more6 Mother's Day email marketing campaigns to learn from Email marketing, Seasonal Mother’s Day, an established holiday, it’s a time where inboxes will be full of promotions to entice shoppers....
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Email marketingKey takeaways for businesses from our cross-channel marketing report
Read moreKey takeaways for businesses from our cross-channel marketing report Email marketing, News Have you checked out our latest report out of Australia – The future of cross-channel marketing? If not,...
