Industry trends

Gain valuable customer retention advice and uncover loyalty-building strategies in this engaging interview with Spektrix's data expert, Sarah Frost.

It’s just one week until the Dotdigital Summit. Read on to learn creative messaging strategies from Stroke Association's marketing experts, Lily and Emma.

Uncover Le Col's groundbreaking strategies in our interview with Chris Palmer.

See how Dotdigital has retained three ISO certifications.

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Find out how you can improve customer retention by using customer data.

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Opt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.

This International Women’s Day we’re looking at how women are represented within the marketing and tech industries, and which brands are getting their International Women’s Day campaigns spot on.

Everyone is talking about ChatGPT, but how will the viral AI chatbot change the day-to-day lives of marketers? Read on to find out.

What will be the top marketing trends for 2023 and how can you prepare for the year ahead?

Black Friday/Cyber Monday is the biggest event in the ecommerce calendar (or is it? ?)

Dotdigital Blog How do marketers navigate working with smaller marketing budgets? Gartner’s report, The State of Marketing Budgets and Strategy 2022 found that, while marketing budgets have climbed from 6.4% of...

Trends briefing Third-party cookies: everything marketers need to know For a long-time marketers have relied on cookies and website tags to detect and track online activity. But as we prepare...

How to build customer loyalty in 5 simple steps Customer engagement, Industry trends Businesses around the world are facing yet more challenges as the cost of living continues to rise....

How has customer loyalty changed? We all know that repeat customers are essential to success; all successful businesses are masters at keeping customers engaged and loyal to their brand. But...

How to use empathy in your marketing Noun: Sonder. “The realization that each random passerby is living a life as vivid and complex as your own—populated with their own ambitions,...