Industry trends
Knowing what’s hot and what’s not is vital for staying on top of your competition. Marketing is an ever-changing art, but to make your life easier Dotdigital are always keeping an eye on the latest industry trends.
Reporting on everything from new marketing tech to buzzwords, fads, and the impact of the economy on your marketing budgets, Dotdigital is your one-stop-shop for all things marketing.
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Industry trendsHow to build the perfect ecommerce tech stack in 2024
Read moreEcommerce tech stacks are often sprawling, stressful, and unnecessarily complicated. Discover how to simplify your operations, improve efficiency, and boost results.
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Industry trendsThe future of martech
Read moreThe martech industry is evolving rapidly. Learn to make smart investments, prioritize customer-centricity, and streamline your tech-stack for improved marketing performance.
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Industry trends4 trends shaping the future of marketing (from Marketing Showcase)
Read moreThe ever-evolving world of marketing automation presents new challenges and opportunities for marketers. Read on to learn four key areas marketers can utilize when it comes to the latest technology available.
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Industry trendsHow machine learning reads your mind: The personalization power of Spotify playlists
Read moreEver wonder how Spotify crafts those eerily perfect playlists? It's not magic, it's machine learning. Dive into the tech behind your personalized soundtrack and explore Spotify's latest features that take music curation to a whole new level.
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Industry trendsKey takeaways from the Nashville Retail Summit
Read moreDive into the Nashville Retail Summit highlights, where industry leaders discuss the future of ecommerce.
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Industry trendsWhat is responsible marketing?
Read moreFind out how responsible marketing practices can build customer trust and elevate your brand with inspiring examples and essential tips.
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Industry trendsSMS for B2B: How sales reps can close more orders with text messaging
Read moreDiscover our best practice tips to effectively leverage SMS marketing in B2B to drive successful campaigns and close more deals.
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AutomationMarketing automation vs. personalization: which one should you choose?
Read moreBoost your marketing with proven tactics combining personalization and automation.
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Industry trendsA Dotdigital Summit interview with Spektrix’s data expert, Sarah Frost
Read moreGain valuable customer retention advice and uncover loyalty-building strategies in this engaging interview with Spektrix's data expert, Sarah Frost.
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Industry trendsInsights from Stroke Association’s Lily and Emma at the Dotdigital Summit
Read moreIt’s just one week until the Dotdigital Summit. Read on to learn creative messaging strategies from Stroke Association's marketing experts, Lily and Emma.
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Industry trendsLe Col’s game changing strategy – an interview with Summit speaker, Chris Palmer
Read moreUncover Le Col's groundbreaking strategies in our interview with Chris Palmer.
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Industry trendsDotdigital retains its ISO certifications
Read moreSee how Dotdigital has retained three ISO certifications.
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AutomationWhat is customer intent and how to use it in your marketing
Read moreUnlock the power of customer intent to transform your marketing.
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Customer engagementHow to create interactive customer experiences
Read moreBrands must strive to craft memorable customer experiences that captivate and engage their audience.
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Artificial IntelligencePredictive analytics: Using customer data to future-proof your business
Read moreThis powerful tool will supercharge your marketing strategy.
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Artificial IntelligenceWhat’s new in Dotdigital: Improved UX and AI powered insights
Read moreDiscover the new features available in our May release.
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Industry trendsWhat does responsible marketing mean for B2B?
Read moreRead on to see how to build trust and credibility with your customers using ethical, transparent, and responsible marketing practices.
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Customer dataHow marketers can use data to shift from acquisition to customer retention
Read moreFind out how you can improve customer retention by using customer data.
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Customer dataA quick guide to customer data tools
Read moreRead our quick guide to unlock tips on how to create customer experiences that convert.
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Customer engagementHow brands can embrace International Women’s Day
Read moreThis International Women’s Day we’re looking at how women are represented within the marketing and tech industries, and which brands are getting their International Women’s Day campaigns spot on.
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Artificial IntelligenceWhat is ChatGPT and will it change how we work?
Read moreEveryone is talking about ChatGPT, but how will the viral AI chatbot change the day-to-day lives of marketers? Read on to find out.