Industry trends

See what real US customers are saying about how they discover brands, use AI, and what drives their loyalty.

See what real UK customers are saying about how they discover brands, use AI, and what drives their loyalty.

See what real Singaporean customers are saying about how they discover brands, use AI, and what drives their loyalty.

See what real Australian customers are saying about how they discover brands, use AI, and what drives their loyalty.

From trust to AI to loyalty, Dotdigital's CMO breaks down how consumer trends have changed over the last 12 months and what the data means for your marketing strategy.

Learn what the new UK charitable soft opt-in law means for your marketing. With Matthew Holman, Partner at Cripps law firm.

Discover why owning your audience matters and how email and mobile marketing help you grow engagement and control your data.

Rand Fishkin, CEO of SparkToro, breaks down his latest research on changing audience search behavior and what it means for marketers trying to drive clicks.

Fan expectations have changed. Attention is fragmented, loyalty is harder to earn, and every interaction needs to feel personal. In this guide, we break down the customer engagement strategies sports and entertainment brands are using to create real connections across every channel.

A well-built tech stack saves your team time, keeps donors engaged, and frees up resource for the work that actually makes a difference. Here's Dotdigital's quick guide on how to get there.

Here’s a look back at the milestones that shaped the year and the data trends that will help you plan for 2026.

From owned channels to empathetic AI and the rise of machine customers, these predictions show where marketing is heading and how you can stay ahead of the pack.

Read on to discover how to optimize campaigns, connect data, and engage customers more effectively.

Email marketing has come a long way but electronic direct mail (EDM) remains one of the most effective ways to reach and nurture your audience. This guide breaks down what EDM marketing is, how it works, and why it still drives results today.

Google Postmaster Tools v2 is here, bringing improved reporting and smarter deliverability insights. Learn what's new and how to switch. Plus, explore what's changed on the Gmail Promotions tab.

The EU Accessibility Act (EAA) makes inclusive email marketing essential. Reach every subscriber by following accessible design and content best practices.

Discover the top trends and how to use them to reach your target audience and enhance engagement in our 2025 mobile marketing predictions

Improve your mobile messaging with Rich Communication Services (RCS).
Use rich media, interactive buttons, and verified branding within native apps.

Discover the top five content trends shaping 2025, from personalized experiences to AI and sustainable practices.

Klaviyo’s newly announced pricing changes are set to come into force in February. Here we lay out how you will be impacted, what you can do about it, and what alternatives to Klaviyo you should consider.

2025 is almost here, and marketing is changing fast. Customers are evolving, AI is reshaping the landscape, and social media is constantly shifting. To stay ahead, explore these key trends shaping the future of marketing.