Marketing skills
Marketers wear many hats, we all know that. Just becuase your an email marketing executive, you’re not only responsible for building emails. You’re designers, content marketers, social media experts. You need to do it all.
To give you a helping hand, Dotdigital’s marketing experts are here to give you advice and helpful hints to get the job done.
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Marketing skillsHow to create a marketing content calendar: the ultimate guide
Read moreWant to enhance your marketing efforts? Using a content calendar can streamline your work, maintain consistency, and achieve impactful results.
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Email marketing15 proven strategies for writing killer email subject lines
Read moreStruggling to get your emails noticed? Your subject line might be the culprit. In this guide, we break down 15 proven strategies to craft subject lines that cut through the noise and drive opens
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Marketing skillsHow to balance the demands of creative and data-driven marketing
Read moreLearn how to balance creativity with data-driven marketing for campaigns that inspire and perform.
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Email marketingThe ultimate holiday season marketing action plan
Read moreDiscover the seven steps that will help you succeed during peak season, with insights from over 1,500 marketers.
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AutomationEmail essentials recap: Real stories and hidden gems revealed
Read moreHere’s what happened when we swapped screens for real talk at Dotdigital's email essentials event.
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Marketing skillsWhy younger generations aren’t donating and 4 ways charities can change that
Read moreWhy are younger generations donating less? Learn four strategies charities can use to re-engage Gen Z and Millennials for support.
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Cross-channel marketingWhich WhatsApp solution is right for you?
Read moreDiscover the key differences between WhatsApp Messenger, the WhatsApp Business App, and the WhatsApp Business Platform to determine the best fit for your business.
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Cross-channel marketingDotdigital insider: How to add WhatsApp messaging to your marketing strategy
Read moreCurious about WhatsApp marketing? Dotdigital product expert Przemek Szustak explains why marketers should add WhatsApp messaging into their marketing strategy.
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Industry trendsTop five content trends for 2025
Read moreDiscover the top five content trends shaping 2025, from personalized experiences to AI and sustainable practices.
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Marketing skillsRICE 2024: turning retail trends into marketing strategies
Read moreRetail is changing fast. Discover how to stay ahead with insights from the 2024 Retail Innovation Conference. Learn how to build loyal customer communities, captivate Gen Z, and create seamless shopping experiences across every channel.
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Marketing skillsKey takeaways from the Americas Dotdigital Summit Roadshow
Read moreDive into the highlights of the Americas Dotdigital Summit Roadshows. Discover how AI is revolutionizing email marketing, master the art of deliverability, and learn how to build stronger customer relationships through cross-channel strategies.
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Marketing skillsDotdigital insider: how to create click-worthy email templates
Read moreStruggling with email engagement? Sharon Godfrey a Senior Digital Creative at Dotdigital shares valuable tips and best practices for crafting effective email templates that resonate with your audience and boost conversions.
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Marketing skillsHow brands are redefining Paris 2024 Olympic marketing
Read moreThe 2024 Paris Olympics is expected to be more than just a summit of athletic achievement. It's evolving into a significant event for marketing as well. Continue reading to discover how brands are engaging with audiences on a global scale.
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Marketing skillsWhat strategies can retailers employ to foster sustainable growth in 2024?
Read moreExplore effective strategies for retailers to foster sustainable growth in 2024. From embracing live selling to prioritizing customer loyalty programs, discover key insights to drive revenue and enhance customer engagement.
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Marketing skillsWhy you should consolidate your martech stack
Read moreFeeling overwhelmed by marketing tools? Consolidate your martech stack and unlock a world of efficiency. Dotdigital's all-in-one marketing automation platform streamlines workflows, boosts results, and empowers you to achieve your marketing goals.
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Marketing skillsHow to train your ChatGPT: powerful prompts for marketers
Read moreMarketing on repeat? Hit refresh by utilizing generative AI. Discover powerful prompts to spark creativity and keep your audience glued to your brand.
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Marketing skillsHow we revived an apparel brand with data-driven marketing
Read moreDiscover how Dotdigital's data-driven marketing tools helped an apparel brand combat declining sales and low engagement by creating personalized and engaging experiences.
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Marketing skillsRedefining digital experiences: Merging marketing and web development
Read moreDive into this blog post to discover the latest trends and technologies that are bridging the gap between marketing and web development.
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Marketing skillsTrends we’ve identified from the 2023 Chicago Retail Summit
Read moreDive into the key trends from the 2023 Chicago Retail Summit as we explore the power of personalization, embracing AI, and understanding shifting consumer expectations.
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Marketing skills5 ways customer empathy can transform your strategic planning
Read moreExplore JH's insights on embracing customer empathy in strategic planning to drive sustainable success amid the rapidly changing marketplace.
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Cross-channel marketingA complete guide on cross-channel, omnichannel, and multi-channel marketing
Read morePuzzled by these marketing terms? Let's talk about cross-channel, omnichannel, and multichannel marketing. Learn what they mean and how they can boost your customer experience.
