Marketing skills
Marketers wear many hats, we all know that. Just becuase your an email marketing executive, you’re not only responsible for building emails. You’re designers, content marketers, social media experts. You need to do it all.
To give you a helping hand, Dotdigital’s marketing experts are here to give you advice and helpful hints to get the job done.
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Marketing skills
How to create a marketing content calendar: the ultimate guide
Want to enhance your marketing efforts? Using a marketing content calendar can streamline your work, maintain consistency, and achieve impactful results.
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Marketing skills
RICE 2024: turning retail trends into marketing strategies
Retail is changing fast. Discover how to stay ahead with insights from the 2024 Retail Innovation Conference. Learn how to build loyal customer communities, captivate Gen Z, and create seamless shopping experiences across every channel.
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Marketing skills
Key takeaways from the Americas Dotdigital Summit Roadshow
Dive into the highlights of the Americas Dotdigital Summit Roadshows. Discover how AI is revolutionizing email marketing, master the art of deliverability, and learn how to build stronger customer relationships through cross-channel strategies.
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Marketing skills
Dotdigital insider: how to create click-worthy email templates
Struggling with email engagement? Sharon Godfrey a Senior Digital Creative at Dotdigital shares valuable tips and best practices for crafting effective email templates that resonate with your audience and boost conversions.
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Marketing skills
How brands are redefining Paris 2024 Olympic marketing
The 2024 Paris Olympics is expected to be more than just a summit of athletic achievement. It's evolving into a significant event for marketing as well. Continue reading to discover how brands are engaging with audiences on a global scale.
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Marketing skills
What strategies can retailers employ to foster sustainable growth in 2024?
Explore effective strategies for retailers to foster sustainable growth in 2024. From embracing live selling to prioritizing customer loyalty programs, discover key insights to drive revenue and enhance customer engagement.
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Marketing skills
Why you should consolidate your martech stack
Feeling overwhelmed by marketing tools? Consolidate your martech stack and unlock a world of efficiency. Dotdigital's all-in-one marketing automation platform streamlines workflows, boosts results, and empowers you to achieve your marketing goals.
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Marketing skills
How to train your ChatGPT: powerful prompts for marketers
Marketing on repeat? Hit refresh by utilizing generative AI. Discover powerful prompts to spark creativity and keep your audience glued to your brand.
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Marketing skills
How we revived an apparel brand with data-driven marketing
Discover how Dotdigital's data-driven marketing tools helped an apparel brand combat declining sales and low engagement by creating personalized and engaging experiences.
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Marketing skills
Redefining digital experiences: Merging marketing and web development
Dive into this blog post to discover the latest trends and technologies that are bridging the gap between marketing and web development.
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Email marketing
How to write email subject lines that get opened
These tips will make your email subject lines stand out of the inbox.
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Marketing skills
Trends we’ve identified from the 2023 Chicago Retail Summit
Dive into the key trends from the 2023 Chicago Retail Summit as we explore the power of personalization, embracing AI, and understanding shifting consumer expectations.
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Marketing skills
5 ways customer empathy can transform your strategic planning
Explore JH's insights on embracing customer empathy in strategic planning to drive sustainable success amid the rapidly changing marketplace.
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Cross-channel marketing
A complete guide on cross-channel, omnichannel, and multi-channel marketing
Puzzled by these marketing terms? Let's talk about cross-channel, omnichannel, and multichannel marketing. Learn what they mean and how they can boost your customer experience.
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Marketing skills
7 innovative email segmentation techniques
Here’s seven innovative email segmentation techniques designed to captivate and engage your subscribers.
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Email marketing
5 tips for a successful holiday marketing campaign
Unlock the secrets to a successful holiday marketing campaign with our five actionable tips.
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Marketing skills
Data privacy in marketing: best practices and key considerations for marketers
Unlock the secrets to ethical marketing and understand privacy our data-driven world.
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Artificial Intelligence
SEO copywriting tips for marketers
Learn the best SEO copywriting tips and techniques.
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Email marketing
3 quick ways to reduce unsubscribes
Learn to reduce email unsubscribes with three simple strategies.
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Marketing skills
GDPR: Five years on and what have we learned?
GDPR implementation has brought about a transformative impact on the digital landscape.
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Artificial Intelligence
Predictive analytics: Using customer data to future-proof your business
This powerful tool will supercharge your marketing strategy.