Marketing trends

Learn how to balance creativity with data-driven marketing for campaigns that inspire and perform.

The EU Accessibility Act (EAA) makes inclusive email marketing essential. Reach every subscriber by following accessible design and content best practices.

Here’s what happened when we swapped screens for real talk at Dotdigital's email essentials event.

Discover the top five content trends shaping 2025, from personalized experiences to AI and sustainable practices.

Discover key insights from this year's Black Friday Cyber Monday. We analyzed the numbers, the impact of AI, and the importance of sustainable marketing.

Discover ten Black Friday marketing campaigns that captured our attention.

The 2024 Paris Olympics is expected to be more than just a summit of athletic achievement. It's evolving into a significant event for marketing as well. Continue reading to discover how brands are engaging with audiences on a global scale.

The ever-evolving world of marketing automation presents new challenges and opportunities for marketers. Read on to learn four key areas marketers can utilize when it comes to the latest technology available.

Is International Women’s Day becoming little more than another opportunity to sell? How can you plan a IWD strategy that makes a difference? Let's find out.

Dive into this blog post to discover the latest trends and technologies that are bridging the gap between marketing and web development.

Another Super Bowl has come and gone and it’s time to dive into the best and worst ads of the year.

Learn the differences between EDM and email marketing. Find out how to merge their strengths for a comprehensive marketing approach that appeals to your audience, driving action and boosting revenue.

Now that Black Friday 2023 has come to an end, it’s time to run the numbers.

Learn how AI and marketing automation can help you optimize and automate your 2024 marketing strategy.

Stay ahead of the curve and future-proof your marketing efforts with SMS marketing.

Dive into the key trends from the 2023 Chicago Retail Summit as we explore the power of personalization, embracing AI, and understanding shifting consumer expectations.

Find out how you can improve customer retention by using customer data.

Read our quick guide to unlock tips on how to create customer experiences that convert.

What will be the top marketing trends for 2023 and how can you prepare for the year ahead?

Dotdigital Blog How do marketers navigate working with smaller marketing budgets? Gartner’s report, The State of Marketing Budgets and Strategy 2022 found that, while marketing budgets have climbed from 6.4% of...

Dotdigital Blog It’s official: customers are running the show. Today’s economic climate has made customer loyalty a vital ingredient for marketing success. But, with budgets cut and customers more concerned...