Dotdigital blog

How machine learning reads your mind: The personalization power of Spotify playlists

Ever wonder how Spotify crafts those eerily perfect playlists? It's not magic, it's machine learning. Dive into the tech behind your personalized soundtrack and explore Spotify's latest features that take music curation to a whole new level.
An individual enjoying a tailored Spotify playlist, immersed in their personalized music experience, powered by machine learning.