Dotdigital for travel
A guide to Dotdigital for travel brands
Discover the key to a cross-channel marketing strategy that will engage today's travel audience with Dotdigital.
Introduction
As a travel marketer, you know how important it is to keep your audience engaged, updated, and informed. Dotdigital gives you all the tools you need in one place, so that you can manage the entire customer journey from acquisition to loyal customer.
More than just email marketing software, Dotdigital makes it simple to create a cross-channel experience. Use push notifications, SMS, MMS, and social retargeting to compliment email campaigns, and you can do this in just one click – more on that later.
We all know personalized messages are the key to engagement, but to do so you need reliable customer data. Whether you want to dig deep or see a top-level view, we ensure your customer data is always easily accessible with seamless integrations with Salesforce, Adobe Experience Cloud, GA4, Zendesk, Meta, and more.
Chances are your travel brand holds a lot of customer data; from their preferences to their experiences. You need a platform that allows you to easily access this data in real-time so that you can personalize your marketing campaigns, ensuring relevancy and stronger engagement. You can turn impulsive browsing into invoices and deliver a customer experience that’s sure to get your brand invited on future vacations.
Jump ahead
Customer data
Understanding your travel audience
Knowing your audience is important in any business, but for travel it’s imperative. A vacation isn’t a small purchase, so you need to know how to target and appeal to each and every customer’s personal temptations.
Gather customer data immediately
With Dotdigital’s on-site popovers and customizable preference centers you get to know your audience quickly. Begin by asking customers for their preferred name as well as their preferences for messaging frequency, channel, and topics. This gives you a great baseline of zero-party data to send personalized and engaging marketing from the get-go. You’re also enhancing the customer experience by demonstrating responsible marketing practices. By giving your audience a sense of flexibility and control you’ll build trust and reduce churn.
As the relationship with your customers progresses you’re going to gain a host of insights. From web pages browsed, to links clicked in an email, your customers show you what they want and who they are with every interaction. Dotdigital collects this data and compiles it for you, you’ll be able to see at a glance what’s important and not need to sift through spreadsheets to get there. We like to say our data is comprehensive but never complicated.
All the data in one dashboard
Deliver a seamless customer experience thanks to understanding your customers’ entire journeys by accessing every interaction in one place. Single customer view (SCV) shows you every touchpoint a customer has experienced and every engagement. See a customer’s experience and demographic data in one place to gain a detailed understanding of your customer. From here, you can generate a lookalike segment that automatically collates other contacts like them.
SCV in action
There are a wide variety of ways SCV can be implemented to improve your travel marketing.
Here are a few of our favorites:
- Track engagement trends to create personalized customer journeys
- Discover optimal email send times based on a traveler’s current location
- Create segments based on your ideal traveler persona in one click
- Personalize content based on booking, browsing, and engagement history
Why you need to segment your travel audience
Segmented email marketing campaigns can increase revenue generation by up to 760%. Segmentation allows you to create like-minded groups of travelers together so you can easily select a particular audience for your targeted campaigns. This could be families, business travelers, adventure seekers, last-minute travelers, and so on. Having easily defined groups means personalization takes no time at all.
Creating segments is a smooth and logical process in Dotdigital. You can choose to make a segment from a template for ease, or create a brand new segment using contact behavior and data fields.
You don’t have to start from scratch with segmentation. Dotdigital has created an eRFM customer modeling tool that builds personas based on your customers’ spending and engagement habits. It combines traditional recency, frequency, and monetary (RFM) scores with engagement scores to give a much fuller picture.
RFM scores depend on customers’ order data:
- The number of days since the last purchase
- The total number of orders made
- The average value of all those purchases
Engagement scores are measured by:
- Email opens – this is the weakest scoring criteria
- Email clicks – this is the middle scoring criteria
- Viewing your webpage for five seconds or more – this is the highest scoring criteria
Use Dotdigital to:
- Develop rich marketing lists using personalized on-site popovers that appear on actions such as exit intent.
- Collect valuable data through bespoke preference centers with custom data fields that allow you to gather unique insights for your brand.
- Build clear audience segments using SCV to surface contacts similar to your ideal traveler profile.
- Connect with travelers at the optimal time using eRFM to identify the engagement levels of your audience.
MARKETING CHANNELS
Cross-channel marketing with Dotdigital
Cross-channel marketing is the creation of seamless, connected customer touchpoints across all marketing channels, and it is essential for successfully converting travelers. Cross-channel marketing is growing, travel marketers now have more and more ways to reach their audiences. At Dotdigital, we have made sure that marketers can utilize the channels they need, all from within the Dotdigital platform. From email, SMS, MMS, WhatsApp, push notifications, and targeted ads, you can create a cross-channel campaign that spans these channels to better engage your customers.
By adopting a cross-channel marketing strategy, you can communicate with your customers on the channel that makes the most sense at the time. Reminding a customer to check in to their flight only needs to be a short message and you want to ensure it’s seen, so SMS will work better than an email. Likewise, when you want to showcase a selection of hotels in an area a customer has shown interest in, email is the way to go.
Dotdigital makes it easy for you to create campaigns across various channels so you’re not using different software for each channel – can you imagine the manual admin? You can even turn an email into an SMS in just one click thanks to WinstonAI.
SMS for travel marketers
SMS is an especially valuable channel for travel marketers. People don’t tend to check their email as much on vacation, and that’s if they even have Wi-Fi. SMS doesn’t need an internet signal to get the message to your customers and it’s much more likely to be seen which is perfect for important travel updates and reminders.
Get inspired by British Airways’ use of SMS
The British Airways management team regularly monitors customer satisfaction through the monthly global “Think Customer Survey”.
BA required a way to survey customers as soon as possible post-flight. The survey needed to be delivered in a timely fashion and provide the traveler with an easy route to feedback on the service they’d experienced and grade their overall experience.
SMS was chosen as a convenient and immediate channel. The user journey involves four messages offering easy service grading and the ability to give individual feedback. This is triggered from the BA operational platform, with messages sent automatically at a period shortly following arrival.
Thanks to Dotdigital, the two-way SMS survey is conducted in over 40 countries worldwide that are major territories for BA. Each country is provided with localized two-way functionality to minimize costs to the customer.
Email for travel marketers
Email is a great channel for travel marketers, it allows you to send personalized, relevant, and engaging content to your audience regularly. Emails can easily be personalized, ensuring every campaign is relevant to the individual.
As emails are longer than the likes of SMS and push, you can include more content and CTAs. This could be written content such as a travel newsletter to boost brand-customer loyalty, or an image-heavy campaign full of dynamic, personalized, and enticing travel offers with CTAs designed to drive a sale.
See how travel brand Awaze boosted conversion rates with dynamic content
Travel brand Awaze uses countdown timers in its mass marketing emails for cottages.com and Hoseasons to highlight sales and boost urgency. “The emails definitely drive a lot more urgency when customers can see the time counting down to the end of a discount,” says Tina, Calder, Head of Customer Retention, Awaze.
The company is seeing close to a 40% increase in conversion rate across cottages.com and Hoseasons with dynamic countdown timers.
Push notifications for travel marketers
Push notifications are very similar to SMS in terms of the benefits. Push notifications allow you to surface a message on your customers’ cell phone lock screen or notification bar to instantly grab their attention. Push notifications are great for time-sensitive updates for marketing, such as flash sales, or transactional, such as ‘time to check in’ messages.
WhatsApp for travel marketers
Messaging apps such as WhatsApp and LINE are popular messaging apps, increasingly used by marketers. These apps allow you to engage in a two-way conversation with ease, creating a better customer experience. At Dotdigital we integrate with these apps to make it simple to communicate with your customers on their preferred messaging app.
Messaging apps can be used as broadcast-style channels for marketing messages, but the real winner is using these apps for customer service. You’re able to provide a natural and engaging experience and filter support requests by urgency based on automatic filtering you can set up.
Retargeting ads for travel marketers
Vacations are rarely spur-of-the-moment purchases, people take time to research and consider. This means a cross-channel approach that keeps your brand front-of-mind throughout this consideration process is imperative to secure the sale.
Utilizing a channel like targeted ads means that whether a customer is actively checking their inbox, or simply browsing social media in their free time, your travel brand will be on their mind at all times. Use the data you have on these customers to ensure these ads speak to their desires by including content they’ve shown interest in already.
How icelolly.com uses Facebook Extensions to boost conversions
As part of its personalization strategy, icelolly.com decided to add the Facebook Extension into its business-as-usual marketing programs in Dotdigital. The tool targeted engaged email subscribers with personalized ads based on the zero-party data customers had shared via the preference center. This encouraged customers along the customer journey – from awareness to consideration and conversion – by providing highly relevant Facebook ads.
Engaged contacts were served with targeted ads that reflect their individual data, such as local airports to maximize the relevancy of the message. icelolly.com generated a 17% conversion rate from Facebook. What’s more, retargeting ads have seen a 3% higher conversion rate than general social ads – which we can attribute to the increased relevancy.
Delivering the right message to the right person at the right time has also bolstered customer satisfaction as Trustpilot reviews are at an all-time high. Plus, by leveraging browsing data, icelolly.com has enhanced its emails by displaying the searched and abandoned deal, improving the relevancy of email content for its customers. The results have been compelling, with the brand seeing a 35% higher open rate; 201% increase in CTR; and a 45% increase in conversions with this strategy.
The benefits of a cross-channel approach to travel marketing
As well as different messages suiting different channels, a cross-channel approach hugely increases your reach. If you’re only sending out emails, your audience will probably only think of you when they go to their inbox – and that’s only if you’re at the top when they do.
When you add in a mixture of SMS, app push, WhatsApp, and social retargeting, you’re going to be front-of-mind a lot more often. We never want to spam customers, but when you naturally integrate with your customers’ day-to-day channels, your marketing will be more successful. Marketing across a plethora of channels is not as daunting as it sounds, and you can do it all on one platform with Dotdigital.
Use Dotdigital to:
- Use WhatsApp or LINE to enable a two-way conversation with your customers – these apps are especially valuable to travelers with spotty internet signal as the conversation won’t cut off.
- Use push-notifications to alert travelers they can check in and provide a direct link for them to do so on your app.
- Utilize retargeting ads to keep your brand front-of-mind during the consideration phase of the travel customer journey.
- Employ SMS to reach customers even when they’re in a destination without internet signal and keep them informed and updated.
- Target your audience with dynamic and personalized email content that will drive conversions and boost engagement.
Marketing personalization
Personalization for travel marketers
Why personalization is important for travel marketers
A vacation is more than a regular purchase, it’s when people make memories and traditions – and for many, it’s the reward they work for all year round. Travel is a very personal thing, it makes up a huge part of people’s identity. When you show you understand that, you’re going to gain customers for life.
Personalization in all kinds of marketing is important, but for a big ticket and often emotional purchase such as travel, it’s imperative. You need to show customers you understand them to build trust. No one is going to book something so important with a company they don’t feel understands their wants and needs.
You need to show customers content relevant to their interests, if someone loves to explore on city breaks and you send them all-inclusive resorts, they’re not going to engage.
Stand out from the competition by building a rapport built on understanding, relevancy, and helpful marketing content.
How personalization creates conversions for travel brands
Personalization is great, it removes generic messages, gets rid of the guesswork, and makes every single message you send resonate with your audience. We live in a time when digital marketing is super sophisticated and targeted. At Dotdigital we want you to be able to utilize all of that customer data you’re collecting, and actually put it to use easily, every time you create a campaign.
From classic first name personalization to showing customers travel destinations based on their browsing history, personalization is the key to customer engagement and boosting conversions. When you show someone content that is clearly tailored to them, they appreciate it. When you show them the exact hotel, flight, or excursion they’ve been looking for, they’re going to book it. When you personalize your campaigns you’re improving their experience and removing barriers to conversion by making it super easy for them to click and book.
How to use personalization to enhance the customer experience
Location-based personalization is essential for a travel brand. You want to be able to show your customers relevant content based on where they are at that moment.
Use geo-targeting to showcase relevant content to your customers based on where they are on that particular day. You can use it to showcase nearby excursions or update them on the weather forecast for where they are to add in a touch-point whilst they’re on vacation.
You can also utilize geo-targeting by dynamically showing or reacting to the weather in your customers’ home location. On days full of grey skies and rain, an email promising some Mediterranean sun is going to really appeal to them.
Use personalization in your messaging to build trust with travelers
Personalization is key to engaging prospects and customers and it’s crucial for trustworthy communication post-booking. The difference between ‘Check in for your flight’ vs ‘Hey, David. Check into your 12:15pm flight to Chicago online now’ is huge.
This isn’t about getting engagement, but delivering a trustworthy and sophisticated experience for the customer. When you’re on vacation you’re on high alert for scams and the last thing you want is for your brand to add to that pressure. Don’t give your customers any reason to doubt the legitimacy of your messages by including details only you would know.
With Dotdigital you can use Liquid, a flexible and dynamic markup language that allows you to pull in sophisticated customer data to campaigns and landing pages to hyper-personalize the experience.
Personalize your travel website and boost engagement
Fresh Relevance, Dotdigital’s advanced personalization tool, allows you to personalize slots on your website without needing any support from your website development team.
Our personalization platform helps travel marketers deliver bespoke, relevant, and consistent experiences on the most important channel you own: your website.
“Before Fresh Relevance, we had one of those homepages that was stuffed with information. But now we can tailor the homepage to each person. We’re able to listen to website visitors and serve them what they need rather than broadcasting the same content to everyone.”
Web personalization in action
- Ensure your homepage uses dynamic content to display relevant content such as recent browsed destinations to instantly grab your customers’ attention.
- Personalize your website with real-time customer data. Such as including a quick link to a customer’s flight details on your website’s homepage in the days before they fly.
- Utilize customer data to see where similar customer segments booked next and showcase these options to your audience to boost relevancy and engagement.
Use Dotdigital to:
- Personalize the customer journey from the very first interaction thanks to sophisticated data capture and win over prospects by showing that you understand their needs.
- Use browsing, previous purchases, and preference data to remove barriers to conversion and speed up the booking process by delivering customers their perfect travel itinerary.
- Show constant care and check in with your customers when they’re on vacation, and showcase nearby activities or areas of interest based on their personal location.
- Ignite that travel bug by sending targeted campaigns based on your audience’s location and weather conditions.
- Use customer data to inform when you send campaigns as well as deciding the content inside. For example, send customers who have children an enticing day spa offer on the first day back to school after a long and tiring summer break.
MARKETING AUTOMATION
Automation and triggered marketing for travel brands
How travel marketers should utilize automation
Marketing automation is a travel marketer’s best friend. Automation means you can set up a program in advance and know that your customers are going to get the perfect campaign at the perfect time – without you doing anything. Examples of this include welcome, abandoned browse, pre-trip check-in, post-trip review requests, and so on.
Triggered marketing like this ensures you’re sending the right message at the optimum moment – when a customer has done something that indicates interest or a need for more information. You can ensure your triggers and automated campaigns answer those potential drop-off points with perfectly timed and relevant content.
How Awaze boosted conversion thanks to marketing automation
Proving that timing is everything, and following your customers’ lead is a lucrative strategy is travel company, Awaze. The brand tested out different send times of an abandoned browse campaign, testing 15 minute, 30 minute, and 60 minute delays. After one month of testing, there was a clear winner that sooner was better as the 15 minute variation saw higher conversion rates.
The brand updated its program to run at a 15 minute delay and then saw a 4% conversion rate from an abandoned browse automated email program and a 14% conversion rate from a cart abandonment email program.
“The abandonment emails are doing really well and we’re very pleased with the results. The conversion rates are much higher than our mass campaigns.”
The benefits of automation for travel marketers
Automation programs do a great job of nurturing customers at different stages of the journey, and once they’re set up, they’ll run in the background while you’re busy with other priorities.
For travel marketers, good customer service is the key to a long and fruitful relationship. Marketing automation programs allow you to deliver an impeccable customer service experience, at scale.
Creating a pre-trip automation that outlines all the steps and information your travelers need to be aware of is an essential step to ensure a smooth customer experience. Likewise, a post-trip check-in can go a long way in boosting customer satisfaction. For travel companies that work at scale, automating these steps is essential for reliability and internal teams’ time management.
Use Dotdigital to:
- Ensure all prospects are actively nurtured with a triggered welcome program that sells your brand automatically sent to new subscribers.
- Capture otherwise lost revenue with abandoned browse and abandoned cart automation programs to re-engage customers and give them an easy way to continue the booking process.
- Send pre and post-trip check-ins full of relevant information or review requests to ensure your customers feel supported and informed throughout their experience.
- Use Dotdigital’s data tools and easy-to-use automation program builder to create reliable and detailed triggered cross-channel campaigns.
- Save time with automations, and know that every time a customer makes a relevant action, they are going to be served with the perfect message right when they need it.
TECH INTEGRATIONS
Integrate your travel tech stack
Dotdigital integrates with hundreds of world-class platforms and specialists to enhance your marketing and streamline workflows. Ensure a reliable data feed from your booking software, CRM, and anything else into Dotdigital.
Easily connect with travel-specific marketing agencies, CRM, and more who have experience with Dotdigital. To deliver an informed and seamless customer experience, you need to be able to access and understand every step in one place. With Dotdigital you can do just that and rest assured that your marketing messages are always accurate, reliable, and relevant.
Dotdigital travel partners spotlight
Dotdigital and Adobe
- Provide personalized recommendations with real-time price/availability updates, related products like hotels and tours, and weather-specific website and email content.
- Boost profitability with dynamically priced packages integrated with your global delivery systems (GDS), purchase options for flight upgrades and in-flight amenities, and smart segmentation.
- Enhance customer loyalty programs with destination-specific loyalty rewards, holiday bundles, and marketplace options, plus gain insights into behavior and preferences for future campaigns.
- Improve travel marketing efficiency with AI assistance, timely automated message delivery, and easy cross-channel campaigns.
Learn more about the Dotdigital and Adobe integration.
Dotdigital and Inspiretec
- Inspiretec’s CRM for travel marketers unlocks the power of technology to solve the challenges facing the travel and leisure industry and help your business grow.
- Find new customers more easily. Use what you know about your current customers to find new ones. Now it’s easy to target each prospect with specific offers that tick all their travel boxes.
- Make metrics make sense. Decode the data to understand online customer behavior. When you know what resonates and why, it’s easier to create targeted communication that converts.
- Stay in contact. Segment your contact lists according to location, age, gender, buyer stage, and more. This makes it easy to find the people you want to contact at any given time.
Learn more about the Dotdigital and Inspiretec integration.
You can learn more about Dotdigital’s host of integrations here.
REPORTING AND ANALYTICS
Reporting and analytics for travel marketers
All too often as marketers, we spend all our time and energy getting a campaign out into the world that the reporting takes a back seat. Reporting and analyzing campaigns may feel like the final step of the customer journey, but it should always be the start of the next one as you learn from every campaign.
This is especially true for travel marketers, as booking a trip is usually a big purchase, and the booking window can be quite a long time. When you take the time to analyze your marketing and see exactly what kind of communication resonates with your audience, you can tailor your future campaigns to appeal to them in a much stronger way. This will result in higher conversions and a stronger customer lifetime value as the customer knows your brand understands them and serves them well.
Dotdigital’s campaign reporting and analytics tools for travel marketers
Dotdigital’s reporting and analytics dashboards are designed to show you the important parts without bogging you down in the details – but it’s always there if you want it. Essential campaign metrics such as open rates, click-through rates, conversion rates, etc. are shared in a digestible format so that you can see how your campaigns performed instantly.
The Dotdigital customer dashboards for travel marketers
Dotdigital’s customer dashboard pulls in customer data to group customers according to their purchasing behavior.
There are six distinct groups
- Champions
- Loyal
- Recent
- High potential
- Need nurturing
- Inactive
Each persona is categorized into one of three stages in the customer lifecycle
- Active
- Lapsing
- Inactive
You can drill down into each persona group to discover key metrics including
- Total customers in each group
- Total lifetime revenue yield of the segment
- The percentage of total revenue yield from each persona
- The average customer lifetime value per persona
- The average number of orders placed
- The average order value by each persona
Understanding your travel audience with Dotdigital reports
The Dotdigital persona movement report lets you see how your different customer segments are behaving and changing over time.
As well as understanding how your audience is behaving, you can easily create segments based on the persona movement report. For example, you can enroll customers who have just dropped from ‘recent’ to ‘inactive’ into an automated re-engagement campaign.
How to turn customer insights into revenue
- Instantly spot who to focus on and target thanks to customer labeling such as ‘needs nurturing’.
- Tailor the decision window in Dotdigital to reflect your brand’s usual buying cycle to ensure these customer insights are 100% useful for your brand.
- Travel is an industry built on loyalty and perks, so easily identify and segment your loyal customers for targeted activity.
- Easily segment and contact your brand champions, and ask them for reviews, testimonials, and user-generated content (UGC) as these are imperative in the travel industry.
Predictive analytics save you time and boost accuracy
AI-powered reporting tools analyze reams of your customer’s data in the background, then show you the opportunities identified, ready for you to capitalize on. These predictive analytics give you the heads up on when to target customers based on their likely next move.
The different types of predictive analytics in Dotdigital
- Churn probability: (e.g. this customer is 40% likely to churn)
- Predicted next purchase date: (e.g. this customer’s next purchase date is predicted to be June 3)
- Predicted customer lifetime value: (e.g. this customer’s predicted CLV is $360)
- Predicted total future orders: (e.g. This customer is predicted to have three future orders in total)
Predicted next purchase date is ideal for travel marketers as a lot of people have certain times of the year when they tend to book a trip. Our AI model uses recency, frequency, and monetary (RFM) data and other machine learning techniques to predict when a customer is likely to purchase again. This gives you the go-ahead to know when to craft a tempting and personalized campaign, knowing you aren’t wasting your time.
Get the credit for your hard work with revenue attribution
Understanding where your revenue comes from is vital for the optimization of your marketing campaigns. Dotdigital’s advanced revenue attribution tool helps you identify which campaigns are driving customer action and converting into revenue.
The benefits of advanced revenue attribution
- Discover which of your campaigns are generating high amounts of revenue.
- Uncover which campaigns are underperforming and realize opportunities to optimize.
- Directly attribute marketing campaigns to sales for recognition of team activities.
- Infer revenue attributed to marketing campaigns within a wider conversion window.
- Automatically convert local currencies into your base currency using the exchange rate on the day of purchase.
You can tap into Dotdigital’s advanced revenue attribution capabilities by installing our ROI tracking script or syncing your order data using our integrations, API, or an SFTP client. You can also view your revenue generation within the campaign report area. This will display the revenue attributed to each email or SMS marketing campaign.
SUSTAINABILITY AND SECURITY
Dotdigital is compliant with data and sustainability regulations
Use Dotdigital to:
- Identify campaigns with the highest revenue generation and duplicate those tactics across additional marketing activity for revenue generation.
- Identify campaigns where certain audiences convert and create lookalike segments to target with a similar campaign.
- Track direct and assisted revenue across last and multiple campaign touchpoints and understand which are delivering ROI.
- Tailor the revenue attribution window to suit your business model and learn which campaigns are pulling their weight.
- Use revenue data to inform future campaign activity and better define what success looks like.
Dotdigital makes data security a breeze
Data privacy regulations are of paramount importance to you, so we have built them into everything we do. The Dotdigital data watchdog uses AI to run a complex set of algorithms and checks to predict, detect, and prevent abuse. By assessing and blocking problematic data, we’re protecting you from complaints and potential ISP blocklistings, and guarding your all-important delivery rates.
In terms of the data you store with us, Dotdigital is ISO 27001 certified, and GDPR-specific data processing agreements and EU Model Contract Clauses are in place between Dotdigital and its subsidiaries, as well as service providers processing data. We believe in data being secure, but never complicated. Rest assured that all data we hold is protected and secure, and know you’re able to action data subject requests in a timely fashion thanks to our logical and easy to navigate data reporting tools.
Dotdigital helps you with your carbon footprint
Sustainability is of ever growing importance to consumers and the travel industry is no stranger to sustainability based scrutiny.
At Dotdigital we make it easy for you to reduce your carbon footprint as the world’s first carbon-neutral cross-channel marketing automation platform – we’re also committed to being net-zero by 2030.
By offering travel marketers like you a carbon neutral option for your marketing automation, it’s one more thing off your to-do list as we take care of it for you. Dotdigital customers have access to a designed badge for their email footers to proudly showcase its carbon neutral credentials, thereby boosting your brand image to your customers with none of the legwork required.
Conclusion
Ultimately, to stand out from the competition, motivate new customers, and retain existing customers, you need a platform that empowers you to deliver an exceptional customer experience.
Travel marketers need comprehensive data capture and reporting to enable hyper-personalized marketing, especially including location-based targeting to appeal to travelers directly. You also need to be able to trust the data you collect and know that it will reliably inform triggered campaigns such as pre-trip reminders, itinerary notifications, and so on. It’s crucial you keep your audience engaged and informed throughout their booking and travel experience to keep them coming back.
We know that travel isn’t something people tend to book in the spur of the moment. This is why a cross-channel approach is needed to maintain engagement during the consideration phase and then secure the booking. When you can easily keep your brand’s offering front-of-mind as your audience goes about their daily life, your brand is the one they will choose when they’re ready to complete the booking.
Dotdigital ticks all the boxes for travel marketers, from data capture at the start, to engaging and informative campaigns throughout, and simple but detailed reporting for you to ensure you’re always optimizing.
