The Dotdigital Blog
Featured posts
The power of personalization and 5 key steps to achieving it
Discover the five key steps to get started with personalization, cutting through the noise to deliver meaningful customer interactions and serious returns.
Top 10 reasons to avoid sending spam emails
Tired of spam emails cluttering your inbox? Discover the top ten reasons why spam is harmful to both recipients and businesses, and learn effective, ethical email marketing strategies to boost customer engagement.
Emails that sleigh
From countdown clocks to interactivity, we’ve rounded up the design elements that make email marketing memorable. Check out the emails that sleigh.
BFCM 2025: Why deliverability feels different this year
Stop sending BFCM emails the same way you did last year. Mailbox providers have changed rules on marketing emails; ensure your strategy meets new requirements to boost your email deliverability.
Cross-channel marketing: a beginner’s guide
Discover how to create marketing campaigns that work together across email, SMS, social, and more. This guide walks you through the basics, explains the benefits, and gives practical steps to start connecting with your audience in a way that drives results.
Marketing trends
Cross-channel marketing strategies
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Cross-channel marketing
Cross-channel marketing: a beginner’s guide
Read moreDiscover how to create marketing campaigns that work together across email, SMS, social, and more. This guide walks you through the basics, explains the benefits, and gives practical steps to start connecting with your audience in a way that drives results.
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AutomationEmail essentials recap: Real stories and hidden gems revealed
Read moreHere’s what happened when we swapped screens for real talk at Dotdigital's email essentials event.
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Cross-channel marketingThe ultimate guide to cross-channel personalization
Read moreDiscover how to deliver personalized experiences across all channels.
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Cross-channel marketingA guide to WhatsApp messaging limits
Read moreWondering about WhatsApp sending limits? This guide explains how many messages you can send, the reasons behind these limits, and tips for reliable message delivery.
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Email marketing best practices
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Email marketing
The power of personalization and 5 key steps to achieving it
Read moreDiscover the five key steps to get started with personalization, cutting through the noise to deliver meaningful customer interactions and serious returns.
-
DeliverabilityTop 10 reasons to avoid sending spam emails
Read moreTired of spam emails cluttering your inbox? Discover the top ten reasons why spam is harmful to both recipients and businesses, and learn effective, ethical email marketing strategies to boost customer engagement.
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Email marketingEmails that sleigh
Read moreFrom countdown clocks to interactivity, we’ve rounded up the design elements that make email marketing memorable. Check out the emails that sleigh.
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Email marketingWhat is the value of an email address?
Read moreDiscover why email list growth matters, how to measure the value of every subscriber, and practical tips to grow more engaged mailing lists.
More marketing resources
All blog posts from Dotdigital
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Email marketingThe power of personalization and 5 key steps to achieving it
Read moreDiscover the five key steps to get started with personalization, cutting through the noise to deliver meaningful customer interactions and serious returns.
-
Deliverability
Top 10 reasons to avoid sending spam emails
Read moreTired of spam emails cluttering your inbox? Discover the top ten reasons why spam is harmful to both recipients and businesses, and learn effective, ethical email marketing strategies to boost customer engagement.
-
Email marketing
Emails that sleigh
Read moreFrom countdown clocks to interactivity, we’ve rounded up the design elements that make email marketing memorable. Check out the emails that sleigh.
-
DeliverabilityBFCM 2025: Why deliverability feels different this year
Read moreStop sending BFCM emails the same way you did last year. Mailbox providers have changed rules on marketing emails; ensure your strategy meets new requirements to boost your email deliverability.
-
Cross-channel marketingCross-channel marketing: a beginner’s guide
Read moreDiscover how to create marketing campaigns that work together across email, SMS, social, and more. This guide walks you through the basics, explains the benefits, and gives practical steps to start connecting with your audience in a way that drives results.
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Social media marketingDecember 2025 social media calendar
Read moreExplore December’s biggest social opportunities with creative content ideas that celebrate the season of joy, from festive holiday campaigns to end-of-year celebrations.
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Email marketing
What is the value of an email address?
Read moreDiscover why email list growth matters, how to measure the value of every subscriber, and practical tips to grow more engaged mailing lists.
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Security & privacyGDPR seven years on: What it means for marketers today
Read moreSeven years after GDPR came into effect, data privacy continues to shape marketing worldwide. Discover how the regulation has evolved, what it means across regions, and how marketers can use trust and transparency to build stronger customer relationships.
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SMS marketingMMS messaging: What it is, how it works, and how to use it in your marketing
Read moreMMS marketing provides an engaging multimedia experience and enhances your customer engagement. Learn more about how MMS marketing differs from SMS and RCS, and its benefits for your marketing success.
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Email marketing5 steps to successful email marketing campaigns (with examples)
Read moreWant to make your emails stand out? Discover the 5 steps you need to take to make your email marketing campaigns successful.
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Email marketingWhat’s new: smarter campaign optimization
Read moreRead on to discover how to optimize campaigns, connect data, and engage customers more effectively.
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Marketing skillsHow to create a marketing content calendar: the ultimate guide
Read moreWant to enhance your marketing efforts? Using a content calendar can streamline your work, maintain consistency, and achieve impactful results.
