 
    The Dotdigital Blog
Marketing trends
Cross-channel marketing strategies
View all- 
             Automation AutomationEmail essentials recap: Real stories and hidden gems revealedRead moreHere’s what happened when we swapped screens for real talk at Dotdigital's email essentials event. 
- 
             Cross-channel marketing Cross-channel marketingThe ultimate guide to cross-channel personalizationRead moreDiscover how to deliver personalized experiences across all channels. 
- 
             Cross-channel marketing Cross-channel marketingA guide to WhatsApp messaging limitsRead moreWondering about WhatsApp sending limits? This guide explains how many messages you can send, the reasons behind these limits, and tips for reliable message delivery. 
- 
             Cross-channel marketing Cross-channel marketingWhich WhatsApp solution is right for you?Read moreDiscover the key differences between WhatsApp Messenger, the WhatsApp Business App, and the WhatsApp Business Platform to determine the best fit for your business. 
Subscribe now
Your email address will be handled in accordance with our Privacy Policy. We gather data around email opens & clicks using standard technologies including clear gifs to help us monitor and improve our newsletter.
Email marketing best practices
View all- 
             Email marketing Email marketingWhat is Electronic Direct Mail (EDM) marketing?Read moreEmail marketing has come a long way but electronic direct mail (EDM) remains one of the most effective ways to reach and nurture your audience. Whether you’re refining your email strategy or exploring automation for the first time, this guide breaks down what EDM marketing is, how it works, and why it still drives results today. 
- 
             Email marketing Email marketingSeasonal marketing: How B2B brands can win the holiday seasonRead moreDiscover how B2B brands can win the holiday season with creative seasonal marketing. Learn from standout campaigns and adapt ecommerce-inspired tactics to boost engagement and end-of-year impact. 
- 
             Customer engagement Customer engagement5 Holiday marketing ideas for not-for-profit marketersRead moreThe holidays are about giving back. Explore five inspiring holiday marketing ideas to connect with supporters, share heartfelt stories, and make a real difference this season. 
- 
             Email marketing Email marketingEmail marketing essentials: Insights from Dotdigital’s in-house expertsRead moreGet expert email design & deliverability tips from Dotdigital’s in-house team to boost opens, clicks & inbox placement this peak season 
More marketing resources
All blog posts from Dotdigital
- 
             Marketing skills Marketing skillsHow to create a marketing content calendar: the ultimate guideRead moreWant to enhance your marketing efforts? Using a content calendar can streamline your work, maintain consistency, and achieve impactful results. 
- 
             Email marketing Email marketingWhat is Electronic Direct Mail (EDM) marketing?Read moreEmail marketing has come a long way but electronic direct mail (EDM) remains one of the most effective ways to reach and nurture your audience. Whether you’re refining your email strategy or exploring automation for the first time, this guide breaks down what EDM marketing is, how it works, and why it still drives results today. 
- 
             Email marketing Email marketingSeasonal marketing: How B2B brands can win the holiday seasonRead moreDiscover how B2B brands can win the holiday season with creative seasonal marketing. Learn from standout campaigns and adapt ecommerce-inspired tactics to boost engagement and end-of-year impact. 
- 
             Customer engagement Customer engagement5 Holiday marketing ideas for not-for-profit marketersRead moreThe holidays are about giving back. Explore five inspiring holiday marketing ideas to connect with supporters, share heartfelt stories, and make a real difference this season. 
- 
             Email marketing Email marketingEmail marketing essentials: Insights from Dotdigital’s in-house expertsRead moreGet expert email design & deliverability tips from Dotdigital’s in-house team to boost opens, clicks & inbox placement this peak season 
- 
              Marketing glossaryRead moreThe only thing that moves quicker than marketing campaigns, is marketing terminology! To help you understand your CTORs from your ROI, this glossary of marketing terms gives you clear, jargon-free definitions to help you work smarter, not harder. 
- 
             Social media marketing Social media marketingNovember 2025 social media calendarRead moreExplore November’s biggest social opportunities with creative content ideas that tap into the season’s gratitude, excitement, and shopping rush, from heartfelt Thanksgiving posts to unmissable Black Friday hype. 
- 
             Email marketing Email marketingYour email marketing roadmap for better resultsRead moreLevel up your email marketing with practical steps and insights straight from Dotdigital’s Hitting the mark report. 
- 
             Email marketing Email marketing15 proven strategies for writing killer email subject linesRead moreStruggling to get your emails noticed? Your subject line might be the culprit. In this guide, we break down 16 proven strategies to craft subject lines that cut through the noise and drive opens 
- 
             Deliverability DeliverabilityWhat’s new with Gmail: Promotions tab updates and Google Postmaster Tools v2 explainedRead moreGoogle Postmaster Tools v2 is here, bringing improved reporting and smarter deliverability insights. Learn what's new and how to switch. Plus, explore what's changed on the Gmail Promotions tab. 
- 
             Email marketing Email marketing5 enchanting Halloween email marketing ideas for 2025Read moreUnveil five enchanting Halloween email campaign ideas to captivate audiences, boost engagement, and drive sales with clever subject lines, visuals, and more. 
- 
             Social media marketing Social media marketingOctober 2025 social media calendarRead moreExplore content opportunities for your social media marketing with key dates and creative content ideas that capture everything from cozy fall vibes to Halloween spookiness. 
 
                     
                                         
                                         
                                         
                                         
					 
					 
					 
					 
					 
					 
					 
					 
					