Tips & Trends

Dotdigital holiday bingo

It’s time for your end-of-year content review! This is your Dotdigital holiday bingo card. It is a collection of some of the most popular and insightful pieces of content Dotdigital has released this year.

How to play

  • Discover: Each square on the card links directly to a piece of Dotdigital content, from quick-win guides and playbooks to consumer reports and on-demand webinars
  • Check off your wins: Tally up how many squares you can already ‘cross off’ because you’ve read, watched, or downloaded it this year
  • Challenge: Click on any remaining square that sparks your interest to discover the gems you might have missed

The year’s top marketing resources

Think of this holiday bingo card as a festive cheatsheet: our best-performing content of the year, bundled up and bow-tied to help you kick off 2026 strong. Here’s what’s waiting for you:

Insight reports

  • Global benchmark report: Dotdigital’s flagship benchmark report gives marketers an at-a-glance view of global open rates, click-throughs, SMS clicks, and WhatsApp delivery performance, broken down by region and by industry
  • The loyalty divide: Based on a survey of 3,000 consumers from across Australia, the UK, and the USA, Dotdigital’s consumer research report explores what truly inspires loyalty and what keeps shoppers coming back
  • The ultimate marketing playbook: Drawing on insights from industry experts, the ultimate marketing playbook breaks down the biggest topics shaping marketing today and helps teams navigate them with confidence
  • The secret lives of marketing teams: Built on a survey of 1,500 marketers from Australia, the UK, and the USA, this report lifts the lid on what’s really happening inside marketing teams, from evolving budgets to shifting structure
  • Hitting the mark: Analyzing 100 brands around the world, Hitting the mark, Dotdigital’s longest-running annual study, shines a spotlight on marketing campaigns and gives marketers fresh inspiration for what to do next

Binge-worthy webinars

  • 6 steps to refresh your email campaigns: This webinar walks you through six practical steps to breathe new life into your email campaigns, helping you engage your audience and get better results without adding to your workload
  • 3 reasons why personalization is a must-have: Discover why personalization isn’t just a nice-to-have, it’s essential in this session, diving into three key reasons marketers need to make it a core part of every campaign
  • Dotlive: Copywriting bootcamp: Join our copywriting bootcamp to pick up practical tips from the experts and learn how to craft messaging that grabs attention, drives clicks, and converts your audience
  • Cursed campaigns and marketing confessions: Marketing doesn’t always go to plan, and we’re here to share real-life campaign missteps, confessions, and lessons that will make you laugh and help you avoid the same mistakes

Actionable planning guides

  • 2026 marketing calendars: Plan your year with confidence using our ultimate marketing calendars, packed with key dates and campaign ideas
  • Holiday season email template lookbook: Get inspired for holiday marketing throughout the year with top campaign ideas, examples, and trends to boost your marketing impact
  • Know your customers checklist: This is a quick, actionable checklist to help you understand your customers better and craft campaigns that resonate
  • 10 automation flows to unlock your data: Learn how to turn your customer data into automated, high-performing campaigns that deliver results with Dotdigital’s ready-to-go templates

AI & personalization playbooks

Mobile marketing cheatsheets

  • 4 must-have SMS automation templates: Grab four ready-to-go automated SMS templates that save time and drive engagement; perfect for any marketer looking to get up and running fast
  • What is MMS and why you should start now: Explore MMS messaging and see how adding images, video, and rich content can transform your mobile marketing campaigns
  • WhatsApp marketing: Everything you need to know: Get up to speed on WhatsApp marketing, from setup to strategy, and start reaching customers where they already are
  • The WhatsApp marketing playbook: Get this practical guide packed with tips, templates, and strategies to make WhatsApp a powerful part of your marketing toolkit