The secret lives of marketing teams

Ever wondered if your marketing team is ‘normal’? Uncover the structures, budgets, goals, fears, and overall mood of marketers around the globe. Whether you prefer to read or listen to the report, download now for access to the written and audio versions.

The multi-faceted marketer

Marketers need to be creative, data-driven, empathetic, and most of all, adaptable. In this report you’ll get exclusive intel on how marketers are thinking about the year ahead, the changes they’ve made in the last 12 months, and the processes they can’t live without.

Prefer to listen?

Listen to the audio version, available for free wherever you get your podcasts and discover what drives marketing teams, the tools and processes they rely on, and the roadblocks that hinder productivity. You’ll also gain an outsider perspective on how marketing is perceived across the wider business. Spoiler: misaligned communication styles could be sabotaging your budget and headcount discussions.

How does your team compare?

This report gives you a snapshot of how marketing teams are structured, funded, and feeling across regions, industries, and job roles. Use it to guide your strategy, back up your next big ask, or just see how your team stacks up.

• See the most common marketing budgets for your region
• Learn which marketing strategy your peers are focusing on for the year ahead
• Gauge how marketers are feeling about the future of the industry