The Dotdigital Blog
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Why owned data and organic growth have become mission critical
Paid channels are less predictable and harder to scale. With rising costs and limited visibility, our acquisition of Alia Software Inc. strengthens organic growth and helps brands build on owned data for the future.
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Marketing trends
Cross-channel marketing strategies
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Cross-channel marketingThe not-so-basic basics: WhatsApp marketing in 2026
Read morePrzemek Szustak, Senior Product Manager, is sharing his experiences, advice, and knowledge on WhatsApp. Sharing why the channel performs so strongly, how brands can use it effectively, and how to do so without crossing the line into spam.
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Cross-channel marketingThe not-so-basic basics: SMS marketing in 2026
Read moreJump on the channel generating click-through rates 7 times higher than email. Dotdigital’s Mobile Messaging Operations Lead, Lucia Leach-Smith, shares advice on getting it right and key considerations.
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Cross-channel marketingThe ultimate guide to cross-channel personalization
Read moreDiscover how to deliver personalized experiences across all channels.
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Cross-channel marketingA complete guide on cross-channel, omnichannel, and multi-channel marketing
Read morePuzzled by these marketing terms? Let's talk about cross-channel, omnichannel, and multichannel marketing. Learn what they mean and how they can boost your customer experience.
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Email marketing best practices
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Customer data“Soft-opt-in” for UK charities: What marketers need to know
Read moreLearn what the new UK charitable soft opt-in law means for your marketing. With Matthew Holman, Partner at Cripps law firm.
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Customer dataThe importance of owning your audience
Read moreDiscover why owning your audience matters and how email and mobile marketing help you grow engagement and control your data.
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Email marketingSt. Patrick’s Day email strategies, subject lines and examples
Read moreMake your campaigns feel festive, fresh, and full of luck. St. Patrick’s Day is a fun opportunity to engage your subscribers, boost open rates, and drive sales. Here’s how to make the most of it.
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Email marketingHow to grow email marketing revenue by sending fewer emails
Read moreA busy email program doesn’t always mean better results. By sending fewer emails and targeting the right audience segments, marketers can boost engagement and grow revenue. This article explains the changes made, why they worked, and how the same approach can be applied to any email strategy.
More marketing resources
All blog posts from Dotdigital
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Customer data“Soft-opt-in” for UK charities: What marketers need to know
Read moreLearn what the new UK charitable soft opt-in law means for your marketing. With Matthew Holman, Partner at Cripps law firm.
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Artificial IntelligenceWhat’s new: AI that sounds like you, conversational SMS, and much more
Read moreFrom new AI tools to two-way SMS and a stack of new integrations, here's everything that just landed in Dotdigital.
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Customer data
The importance of owning your audience
Read moreDiscover why owning your audience matters and how email and mobile marketing help you grow engagement and control your data.
-
Email marketing
St. Patrick’s Day email strategies, subject lines and examples
Read moreMake your campaigns feel festive, fresh, and full of luck. St. Patrick’s Day is a fun opportunity to engage your subscribers, boost open rates, and drive sales. Here’s how to make the most of it.
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Artificial IntelligenceThe state of search in 2026 – a discussion with Rand Fishkin
Read moreRand Fishkin, CEO of SparkToro, breaks down his latest research on changing audience search behavior and what it means for marketers trying to drive clicks.
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Seasonal5 Mother’s Day email examples, tips, and best practices
Read moreFrom personalized gift guides to interactive content, these 5 Mother’s Day email ideas show you how to connect with your audience, drive engagement, and make your campaigns memorable.
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Email marketing
How to grow email marketing revenue by sending fewer emails
Read moreA busy email program doesn’t always mean better results. By sending fewer emails and targeting the right audience segments, marketers can boost engagement and grow revenue. This article explains the changes made, why they worked, and how the same approach can be applied to any email strategy.
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Why owned data and organic growth have become mission critical
Read morePaid channels are less predictable and harder to scale. With rising costs and limited visibility, our acquisition of Alia Software Inc. strengthens organic growth and helps brands build on owned data for the future.
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SMS marketingSMS marketing: 7 examples of brands using SMS to drive results
Read moreFrom flash sales to feedback surveys, these brands prove that SMS isn't just a support channel. Here's 7 real examples of how Dotdigital customers are using SMS and MMS to boost engagement, conversions, and revenue.
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Customer dataOpt-out campaigns: are they doing more harm than good?
Read moreOpt-out campaigns around sensitive dates such as Mother’s Day, Father’s Day, and Valentine’s Day are now incredibly popular, but are they doing more harm than good? Learn when they work best and the best practices to protect engagement and trust.
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Cross-channel marketingThe not-so-basic basics: WhatsApp marketing in 2026
Read morePrzemek Szustak, Senior Product Manager, is sharing his experiences, advice, and knowledge on WhatsApp. Sharing why the channel performs so strongly, how brands can use it effectively, and how to do so without crossing the line into spam.
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Email marketingWriting for email: 19 tips to help you stand out in inboxes
Read moreMaster the art of writing for email with 19 practical tips covering strategy, engagement, and accessibility.
