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What can you learn by looking at benchmark statistics?

What’s the benefit of comparing how the results of your emails perform against thousands of Dotdigital users?

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  1. Woman working at desk
    Marketing skills

    A day in the life of an email marketer

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  2. How to use data to tell a compelling brand story Featured Image
    Marketing skills

    How to use data to tell a compelling brand story

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  3. What to do if you send an email by mistake Featured Image
    Email marketing

    What to do if you send an email by mistake

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  4. How to use social calendar events in your marketing campaigns Featured Image
    Email marketing

    How to use social calendar events in your marketing campaigns

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  5. 3 quick ways to reduce unsubscribes Featured Image
    Marketing skills

    3 quick ways to reduce unsubscribes

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  6. The 5 don’ts of email marketing design Featured Image
    Email marketing

    The 5 don’ts of email marketing design

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  7. How to write the perfect email marketing copy Featured Image
    Email marketing

    How to write the perfect email marketing copy

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  8. Non-profit marketing doesn’t have to be complicated, just focused Featured Image
    Email marketing

    Non-profit marketing doesn’t have to be complicated, just focused

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  9. 10 mistakes to avoid when building email templates Featured Image
    Email marketing

    10 mistakes to avoid when building email templates

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  10. 6 ways to change your email content Featured Image
    Marketing skills

    6 ways to change your email content

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  11. Supercharge your email marketing with online surveys Featured Image
    Marketing skills

    Supercharge your email marketing with online surveys

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  12. 6 ways to make your CTA stand out Featured Image
    Customer engagement

    6 ways to make your CTA stand out

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  13. 9 best practice tips for optimizing a landing page Featured Image
    Marketing skills

    9 best practice tips for optimizing a landing page

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  14. 10 ways you can repurpose a single piece of content Featured Image
    Marketing skills

    10 ways you can repurpose a single piece of content

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  15. 7 tips for writing the perfect email subject line Featured Image
    Email marketing

    7 tips for writing the perfect email subject line

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  16. Effectively communicating your business continuity Featured Image
    Marketing skills

    Effectively communicating your business continuity

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  17. Managing communications in times of crisis Featured Image
    Marketing skills

    Managing communications in times of crisis

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  18. Even continuity brings change. Here’s what you can do to remain relevant. Featured Image
    Marketing skills

    Even continuity brings change. Here’s what you can do to remain relevant.

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  19. The importance of spelling (and the value of typos) Featured Image
    Marketing skills

    The importance of spelling (and the value of typos)

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  20. 5 steps to content strategy greatness Featured Image
    Marketing skills

    5 steps to content strategy greatness

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How important is customer-centricity to your marketing?

There’s a lot of talk about the importance of customer-centric marketing, but is it really important to your audience? In our latest report we asked the public what’s really important to them when it comes to selecting new brands to work with.