Customer engagement

The holiday season means different things to different people. Each one of your customers will have different values and expectations tied to the season.

Check some of our top tips to keep your blog relevant.

The holiday season is fast-approaching but what does that really mean? The holidays don’t start at Black Friday and end at the New Year, after all.

In this blog, we’ll delve into the detail of user-generated content (or simply UGC) to see why they’re so valuable to your brand and your customers.

Shifting customer expectations are on the move once again and this time, they’re on the lookout for value.  

We all know that repeat customers are essential to success; all successful businesses are masters at keeping customers engaged and loyal to their brand. But how do we achieve this when customer behaviors are becoming increasingly unpredictable?

Different industries have different tactics, but often we can learn from each other too.

Marketing at scale means you need to segment these customers and create ways of working that are efficient. However, when it comes to our content, we must remember that we’re speaking to real people, people with lives, interests, and passions.

Pride is the celebration of those in the LGBTQIA+ community. A community who have suffered, and still do suffer, in both law and societal attitudes across the world. But it’s also so much more.

The more carefully you consider the customer journey – every aspect of it – the easier you’ll find it to retain your customers.

Education and understanding are essential if you’re planning on adding cultural events to your marketing calendar. You’re likely planning on marking these sorts of days because they’re relevant to you or your target audience. A little bit of understanding goes a long way.  

Engagement is about empowering the customer to connect with your brand and enhance the overall customer journey, across every touchpoint. The more engaged they are, the longer they’ll be a loyal customer.

People are busy, inboxes are crowded, and attention spans are short. So, how do you make sure your campaigns will make an impact in the inbox?

Hitting the Mark 5 marketing trends defining customer experience in 2022 Cross-channel marketing, Customer engagement, Email marketing, Industry trends Over the last couple of years, the marketing landscape has changed...

Customer engagement is a way of strengthening your relationship with a customer. Using a variety of channels, you should be connecting with customers in the space where they’re communicating or consuming content.

Adobe has published exciting news around its release processes which emphasizes a reduction in its core code, making it easier for merchants to upgrade to new versions.

Prepping your Black Friday marketing strategy is essential. This is your biggest opportunity to acquire new customers and you need to be ready to turn them from one-hit wonders to repeat purchasers.

Ecommerce marketing success relies on the experience you create for customers. You need to think about every step of the customer journey if you want to enjoy success, especially during busy sales periods.

Did you know that every year, on the third Thursday of January, April, July, and October it’s Get To Know You Customer Day?

Marketers have always had to think on their toes, get creative and adapt to challenges thrown at them.

Customer experience (CX) requires a customer-centric mindset and dedication. To deliver truly unforgettable experiences you need to think about more than the obvious customer interactions.