Customer engagement

Discover the latest features and benefits of Dotdigital's updated integrations with Yotpo.

How to keep customers engaged when your product has a long lifecycle Customer engagement, Email marketing Email marketing is one of the strongest channels there is, but when your product...

Navigate uncertainty with data you can rely on With data flooding in left, right and center, marketers nowadays need the tools and knowledge to uncover high-impact opportunities. At the end...

How to engage every audience this holiday season Customer engagement, Email marketing, Seasonal The holiday season means different things to different people. Each one of your customers will have different...

10 ways to keep your blog relevant Cross-channel marketing, Customer engagement A blog is a key content marketing channel, it’s a way for you to show yourself as a thought...

How to nail Hallmark holidays The holiday season is fast-approaching but what does that really mean? The holidays don’t start at Black Friday and end at the New Year, after...

How user-generated content (UGC) shapes customer loyalty In this blog, we’ll delve into the detail of user-generated content (or simply UGC) to see why they’re so valuable to your brand...

How to build customer loyalty in 5 simple steps Customer engagement, Industry trends Businesses around the world are facing yet more challenges as the cost of living continues to rise....

How has customer loyalty changed? We all know that repeat customers are essential to success; all successful businesses are masters at keeping customers engaged and loyal to their brand. But...

Why every email contact is a customer Customer engagement, Email marketing Not-for-profit, B2B, membership organizations, ecommerce… we’re not all that different. I know, I know. Some of us are serving...

We’re all used to hearing about customer engagement. Nowadays it feels like every marketing article we read talks about customer engagement, but what does it really mean?

How to use empathy in your marketing Noun: Sonder. “The realization that each random passerby is living a life as vivid and complex as your own—populated with their own ambitions,...

How to fly the flag in your marketing Customer engagement, Seasonal June is the month of Pride. With origins in New York in 1970, Pride has grown to become an...

Why marketers need to shift from acquisition to customer retention Customer engagement, Industry trends, Personalization, Segmentation Opportunities abound in the world of digital marketing. Recent changes in customer behavior have...

Without a physical store, it’s harder to know people’s interest in your brand and their intent to buy. Right? You can see them browsing the rails or shelves, and their reactions to the goods, in the precise moment it’s happening.

How to add cultural events to your marketing calendar Customer engagement, Seasonal, Social media marketing Cinco de Mayo is upon us. For many of us, this day conjures up images...

Sports marketing strategies: how to keep fans engaged all year round? Customer engagement As marketers, we understand why engagement is paramount. Engagement is about empowering the customer to connect with...

Customer experience has been a big buzzword in the marketing industry for a while, but do we really know what it means, and is it really that important?

How to make your emails stand out from the crowd Customer engagement, Email marketing People are busy, inboxes are crowded, and attention spans are short. So, how do you make...

Hitting the Mark 5 marketing trends defining customer experience in 2022 Cross-channel marketing, Customer engagement, Email marketing, Industry trends Over the last couple of years, the marketing landscape has changed...