Customer engagement
Customer engagement refers to the interactions between you and your customer. When a customer interacts with your marketing, they’re engaging with you. Starting from your first interaction and extending well beyond the point of purchase, customer engagement is the driving force behind everything you do.
You need to deliver content and experiences that inspire action and boosts customer loyalty to your brand. These articles will help you do just that.
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Customer dataOpt-out campaigns: more harm than good?
Read moreOpt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.
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Customer engagementHow brands can embrace International Women’s Day
Read moreThis International Women’s Day we’re looking at how women are represented within the marketing and tech industries, and which brands are getting their International Women’s Day campaigns spot on.
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Customer dataZero-party and first-party data: everything you need to know
Read moreZero-party and first-party data are both important things to consider in your marketing. We explore the difference, and look at where are they most useful. So, which party should you RSVP yes to?
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Customer engagementThree rules for marketing like a pro (and what new things to try today)
Read moreAs we're now into 2023, we look back at the Dotdigital features launched in 2022, and hint at what’s to come.
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Customer engagementHow charities can maintain holiday giving spirit all year long
Read moreDecember is the month of giving, so we’re looking at how charities can encourage this level of activity all year round.
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Customer engagementShine a spotlight on your success with Yotpo and Dotdigital
Read moreDiscover the latest features and benefits of Dotdigital's updated integrations with Yotpo.
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Customer engagementHow to keep customers engaged when your product has a long lifecycle
Read moreHow to keep customers engaged when your product has a long lifecycle Customer engagement, Email marketing Email marketing is one of the strongest channels there is, but when your product...
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Customer dataNavigate uncertainty with data you can rely on
Read moreNavigate uncertainty with data you can rely on With data flooding in left, right and center, marketers nowadays need the tools and knowledge to uncover high-impact opportunities. At the end...
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Customer engagementHow to engage every audience this holiday season
Read moreHow to engage every audience this holiday season Customer engagement, Email marketing, Seasonal The holiday season means different things to different people. Each one of your customers will have different...
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Cross-channel marketing10 ways to keep your blog relevant
Read more10 ways to keep your blog relevant Cross-channel marketing, Customer engagement A blog is a key content marketing channel, it’s a way for you to show yourself as a thought...
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Customer engagementHow to nail Hallmark holidays
Read moreHow to nail Hallmark holidays The holiday season is fast-approaching but what does that really mean? The holidays don’t start at Black Friday and end at the New Year, after...
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Customer engagementHow user-generated content (UGC) shapes customer loyalty
Read moreHow user-generated content (UGC) shapes customer loyalty In this blog, we’ll delve into the detail of user-generated content (or simply UGC) to see why they’re so valuable to your brand...
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Customer engagementHow to build customer loyalty in 5 simple steps
Read moreHow to build customer loyalty in 5 simple steps Customer engagement, Industry trends Businesses around the world are facing yet more challenges as the cost of living continues to rise....
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Customer engagementHow has customer loyalty changed?
Read moreHow has customer loyalty changed? We all know that repeat customers are essential to success; all successful businesses are masters at keeping customers engaged and loyal to their brand. But...
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Customer engagementWhy every email contact is a customer
Read moreWhy every email contact is a customer Customer engagement, Email marketing Not-for-profit, B2B, membership organizations, ecommerce… we’re not all that different. I know, I know. Some of us are serving...
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Customer engagementWhat is customer engagement and why is it important?
Read moreWe’re all used to hearing about customer engagement. Nowadays it feels like every marketing article we read talks about customer engagement, but what does it really mean?
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Customer engagementHow to use empathy in your marketing
Read moreHow to use empathy in your marketing Noun: Sonder. “The realization that each random passerby is living a life as vivid and complex as your own—populated with their own ambitions,...
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Customer engagementHow to fly the flag in your marketing
Read moreHow to fly the flag in your marketing Customer engagement, Seasonal June is the month of Pride. With origins in New York in 1970, Pride has grown to become an...
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Customer engagementWhy marketers need to shift from acquisition to customer retention
Read moreWhy marketers need to shift from acquisition to customer retention Customer engagement, Industry trends, Personalization, Segmentation Opportunities abound in the world of digital marketing. Recent changes in customer behavior have...
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Customer dataHow can you gauge your customers’ interest?
Read moreWithout a physical store, it’s harder to know people’s interest in your brand and their intent to buy. Right? You can see them browsing the rails or shelves, and their reactions to the goods, in the precise moment it’s happening.
