Customer experience

A great loyalty program means nothing if nobody joins. Here's how to get more members enrolled and earning points.

Ad costs are rising, and new customers are harder to win. Here's how to build a loyalty program that gets them spending more, coming back more, and bringing their friends along too.

Find out what customers actually want from brands and what impact retention and loyalty strategies can really have on your bottom line.

Not every loyalty program delivers. Before you invest the budget and build the mechanics, it's worth asking whether the conditions are actually right for your brand.

SMS is getting harder to ignore, but clicks alone don’t build customer relationships. Discover how two-way SMS helps you create more personal conversations that build trust and drive results.

Learn how to use your data warehouse with Dotdigital to activate real-time data from Snowflake, BigQuery, and Databricks for more effective marketing campaigns.

The digital landscape has evolved significantly from the early days of HTML to the sophistication of AI. Read on to learn how customer experience has changed over the last 25 years.

Customer experience has been a big buzzword in the marketing industry for a while, but do we really know what it means, and is it really that important?

Struggling to keep customers coming back for more? Read on to learn how to take your ecommerce marketing to the next level by focusing on customer experiences.

Discover how business critical SMS empowers the financial services sector to deliver enhanced security, instant alerts, and tailored customer interactions.

Unlock the secret to skyrocketing your D2C marketing strategy with these three proven tactics.

Read on to learn about how anticipatory experiences can impact your business.

Brands must strive to craft memorable customer experiences that captivate and engage their audience.

Personalized customer experiences are crucial in today's digital landscape.

Read on learn strategies to personalize complicated customer journeys in the travel industry.

Take advantage of these unforgettable tips to improve your customers' experiences.

CXDPs help marketers create customer experiences that convert. But how does the platform work?

What is dynamic content? Dynamic content is any digital content that changes automatically based on who’s viewing it. Instead of showing the same message to everyone, it updates in real...