Email marketing

Opt-out campaigns around sensitive dates such as Mother’s Day, Father’s Day, and Valentine’s Day are now incredibly popular, but are they doing more harm than good? Learn when they work best and the best practices to protect engagement and trust.

Master the art of writing for email with 19 practical tips covering strategy, engagement, and accessibility.

When email and SMS miss the mark, customer lifetime value pays the price. Here's how to protect it.

Marketing benchmarks for the Americas region for email and SMS, plus marketing trends and global comparisons to guide your campaigns.

EMEA marketing benchmarks for email and SMS, plus marketing trends and global comparisons to guide your campaigns.

APAC marketing benchmarks for email and SMS, plus marketing trends and global comparisons to guide your campaigns.

Email deliverability is about ensuring your emails reach the inbox, not spam, so your campaigns can actually be seen. This blog shares key deliverability benchmarks and practical inbox placement tips from Dotdigital’s Deliverability Consulting Lead, Lisa Dixon.

Email engagement measures how subscribers interact with your emails, including opens, clicks, and ongoing responsiveness over time. This blogs shares email engagement benchmarks and optimization tips from Dotdigital’s Email Marketing Strategist.

We analyzed real email sends to see exactly when brands start promoting major holidays. Learn how early ecommerce marketers launch campaigns across the US, Europe, and Australia using real benchmarks to time yours with confidence.

From countdown clocks to interactivity, we’ve rounded up the design elements that make email marketing memorable. Check out the emails that engage your audience.

Discover four practical ways to use marketing benchmarks to set realistic goals, prioritize your strategy, win stakeholder buy-in, and prove the impact of your work.

Explore Dotdigital’s holiday bingo card and check off what you’ve already discovered and uncover top guides, reports, webinars, and content gems.

Discover the five key steps to get started with personalization, cutting through the noise to deliver meaningful customer interactions and serious returns.

Discover the top ten reasons why spam is harmful to both recipients and businesses, and learn effective, ethical email marketing strategies to boost customer engagement.

Discover why email list growth matters, how to measure the value of every subscriber, and practical tips to grow more engaged mailing lists.

Want to make your emails stand out? Discover the 5 steps you need to take to make your email marketing campaigns successful.

Read on to discover how to optimize campaigns, connect data, and engage customers more effectively.

Email marketing has come a long way but electronic direct mail (EDM) remains one of the most effective ways to reach and nurture your audience. This guide breaks down what EDM marketing is, how it works, and why it still drives results today.

Discover how B2B brands can win the holiday season with creative seasonal marketing. Learn from standout campaigns and adapt ecommerce-inspired tactics to boost engagement and end-of-year impact.

The holidays are about giving back. Explore five inspiring holiday marketing ideas to connect with supporters, share heartfelt stories, and make a real difference this season.

Get expert email design & deliverability tips from Dotdigital’s in-house team to boost opens, clicks & inbox placement this peak season