Email marketing

We're lifting the lid on the Dotdigital tools that could make your marketing life a whole lot easier. Here are the things you probably didn’t know we could do.

Five no-nonsense steps to improve your email marketing, with real examples you can try right away.

If you’re just getting started with email marketing, this guide walks you through how to create, personalize, and send emails that land with the right people and get results.

See how email marketing can help you increase sales, strengthen customer relationships, and deliver more relevant shopping experiences.

Every marketer is talking about AI, but few are using it to its full potential. This practical guide to AI in email marketing will help you do exactly that.

Get practical campaign ideas across email, SMS, social media, and content, so you can show up for your audience and drive real results this Easter.

Learn what the new UK charitable soft opt-in law means for your marketing. With Matthew Holman, Partner at Cripps law firm.

Discover why owning your audience matters and how email and mobile marketing help you grow engagement and control your data.

Make your campaigns feel festive, fresh, and full of luck. St. Patrick’s Day is a fun opportunity to engage your subscribers, boost open rates, and drive sales. Here’s how to make the most of it.

A busy email program doesn’t always mean better results. By sending fewer emails and targeting the right audience segments, marketers can boost engagement and grow revenue. This article explains the changes made, why they worked, and how the same approach can be applied to any email strategy.

Opt-out campaigns around sensitive dates such as Mother’s Day, Father’s Day, and Valentine’s Day are now incredibly popular, but are they doing more harm than good? Learn when they work best and the best practices to protect engagement and trust.

Master the art of writing for email with 19 practical tips covering strategy, engagement, and accessibility.

When email and SMS miss the mark, customer lifetime value pays the price. Here's how to protect it.

Marketing benchmarks for the Americas region for email and SMS, plus marketing trends and global comparisons to guide your campaigns.

EMEA marketing benchmarks for email and SMS, plus marketing trends and global comparisons to guide your campaigns.

APAC marketing benchmarks for email and SMS, plus marketing trends and global comparisons to guide your campaigns.

Email deliverability is about ensuring your emails reach the inbox, not spam, so your campaigns can actually be seen. This blog shares key deliverability benchmarks and practical inbox placement tips from Dotdigital’s Deliverability Consulting Lead, Lisa Dixon.

Email engagement measures how subscribers interact with your emails, including opens, clicks, and ongoing responsiveness over time. This blogs shares email engagement benchmarks and optimization tips from Dotdigital’s Email Marketing Strategist.

We analyzed real email sends to see exactly when brands start promoting major holidays. Learn how early ecommerce marketers launch campaigns across the US, Europe, and Australia using real benchmarks to time yours with confidence.

From countdown clocks to interactivity, we’ve rounded up the design elements that make email marketing memorable. Check out the emails that engage your audience.

Discover four practical ways to use marketing benchmarks to set realistic goals, prioritize your strategy, win stakeholder buy-in, and prove the impact of your work.