Industry trends
Knowing what’s hot and what’s not is vital for staying on top of your competition. Marketing is an ever-changing art, but to make your life easier Dotdigital are always keeping an eye on the latest industry trends.
Reporting on everything from new marketing tech to buzzwords, fads, and the impact of the economy on your marketing budgets, Dotdigital is your one-stop-shop for all things marketing.
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Industry trends
SMS: the Strongest Messaging System that’s not going anywhere
Whether it’s A2P or P2P, we’re sure you know that a text message, when delivered, is almost certainly (98% in fact) going to be not only opened but actually read...
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Industry trends
How to benefit from Amazon’s values
Carl Hartmann, the Co-Founder & CEO of Temando (a counterpart Magento Premier Technology Partner), shares his thoughts on the learnings online retailers can take from giant Amazon.
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Industry trends
What Brexit means for email marketers
So today is finally the day. The day that 46.5 million eligible voters decide whether the UK will remain part of the European Union. We should know whether we are in or out by the time we arrive at our desks tomorrow morning. One thing is certain, regardless of which way it goes our relationship with the rest of Europe will change from tomorrow. What will not change however, is how as marketers we approach email marketing.
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Industry trends
13 principles for your multichannel strategy
We recently produced a strategy guide which helps you build and implement a customer-centric, multichannel marketing approach that can be deployed cost-effectively and produce a powerful return on investment practically from the go.