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Data. We all have it (some would argue too much of it), yet most of us struggle to make use of it on a day-to-day basis. And so it’s not surprising then that Gartner’s 2020 Marketing Data and Analytics Survey found that “Marketing Analytics only influence 54% of marketing decisions made”. 

Open rate has been a core email metric for as long as the channel has been around. It certainly has its benefits, and of course, its disadvantages. But, like it or loathe it, the metric and how marketers report on their campaigns is about to change forever as Apple ushers in their latest update, iOS 15. Which begs the question, why do we put so much faith in it, and who really cares about open rates anyway?!

We’re extremely proud to announce that dotdigital has been awarded ISO 27701 certification; demonstrating our ongoing commitment to privacy and trust. So, what is ISO 27701? The International Organization for...

Apple’s announced changes to its data and privacy terms has left many marketers understandably nervous. But we’re here to tell you not to panic. At dotdigital, we’re keeping a close eye on developments and we’ll be here to keep you informed every step of the way.

Well, fifteen weeks flew by, didn't they?! So, just for context, we decided to enter the world of podcasts fifteen weeks ago. What a whirlwind it has been, and I might be completely biased, but what a stellar first season!

At dotdigital, we take our responsibilities around data protection very seriously and want to make sure that we address any immediate questions that our customers may have.

A long, long time ago, in a galaxy far, far away, I discovered the world of email marketing. Honestly, it wasn't that long ago, and Fulham isn't that far away. But it works for this blog so bear with me.

To mark Earth Day 2021, we want to take you on a journey of how we became the world’s first-ever carbon-neutral marketing automation platform.

The sunsetting of Bronto by Oracle may be causing some retailers to worry about whether they have the best solution that recognizes changes in the way consumers now operate, says Gavin Laugenie, Head of Strategy & Insight at dotdigital.

2020 sucked, right? I’m stating the obvious here, I know because it was a testing and interesting year for all. Browsing and buying habits changed as our customers adjusted to...

Whilst there are some pandemic-driven changes and habits we hope won’t last forever, it's clear that the rise of ecommerce will continue.

International Women’s Day (IWD) has been celebrated for more than a century, with the first gathering being supported by a million people in 1911. In 1975, which was also International Women’s Year,...

If you’re anything like me, you have a bunch of different usernames, passwords, and varying combinations of each to login to the platforms you use every day. Keeping track of these can feel like a task on its own.

At dotdigital, we’re used to creating content to inspire and empower marketers to engage in smarter, stronger ways. But, as we settled into 2021, we decided we wanted to create something...

Engaging sustainably is the future. At dotdigital, we’re doing everything we can to minimize our negative impact on the planet and help you do the same.

Marketing automation is the most powerful tool at a marketer’s fingertips. It streamlines your work and makes teams more efficient, all while drive profits. But how do we get started with automating our email marketing?

Here at dotdigital, I am proud of the teams and their ability to roll with what was thrown at them in the moment.

Marketing is full of jargon. Email marketing even more so. As email forms a central part of your marketing strategy, it’s important we know exactly what we’re working with and what results we’re looking for. These are our key email marketing terms.

Privacy and security when interacting with technology is top of mind these days. Consumers are wanting to make sure they’re using the online world while maintaining their safety.

What a spectacular night! Congratulations to all the winners – your trophies were well deserved. The panel of judges, everyone at dotdigital, and fellow attendees commend your superb marketing efforts in what’s been a challenging year.

Your customers are online like never before, but this actually brings about a unique problem for the marketer. Let’s take a look at what’s really gone on this past year…